SOURCE: PivotLink

PivotLink SaaS BI Leader

April 05, 2010 15:34 ET

DMA CEO Bob Sala to Present on Integrating SaaS BI Applications at SaaScon 2010

Case Study Illustrates How Cloud-to-Cloud Integration Improves Visibility Into Supply Chain Inefficiencies Using e-Advantage and PivotLink

SAN FRANCISCO, CA--(Marketwire - April 5, 2010) -  Strategies for overcoming the cost and complexity of application integration in the Cloud will be showcased this week at SaaScon 2010, described as "the preeminent conference on Software as a Service (SaaS) and the Cloud." Supply chain veteran Bob Sala, president and CEO of Distribution Market Advantage (DMA), the leader in foodservice supply chain systems, will present a session on DMA's success deploying an ecosystem that integrates more than 13 SaaS applications. SaaScon will be held April 6 - 7, 2010 in Santa Clara, Calif.

What: Sala's session "How to Choose Integration-Friendly Types of Apps to Launch Your SaaS Strategy," will describe DMA's integrated SaaS environment which spans customer third party back-office systems, the DMA e-Advantage order entry platform, Pivotlink's on-demand SaaS Business Intelligence (BI) platform and DMA's hosted data warehouse. Attendees will learn how insights from the SaaS BI environment benefit the companies DMA serves in the restaurant, healthcare and hospitality industries. Sala will also outline seven guiding principles for selecting integration-friendly application partners to launch your own SaaS strategy. Learn more at:

When: Tues. Apr. 6th 4:20 - 5:00 p.m.

Where: Santa Clara Convention Center, Santa Clara, Calif.

Why: SaaScon 2010 helps individuals engaged in purchasing, managing or developing cloud-based solutions tackle tough questions about security, risk, integration and more. The theme is "SaaS/Cloud in the Enterprise: Master the Integration, Minimize the Risk."

For information or to register, visit

Follow SaaScon 2010 on twitter @saascon and track updates using #saascon.

Sala is available for media interviews regarding DMA's SaaS implementation. To arrange a briefing, contact Jolene Bonina at or (781) 782-5849. Members of the press may register for SaaScon by contacting Kathleen Dury at IDG at (508) 820-8503. 

SaaScon is produced by Computerworld, the leading source of technology news and information for IT influencers worldwide.

About DMA

DMA is a national chain distribution marketing and services company owned and operated by leading regional foodservice distributors. Combined annual sales of the organization's 85 North American warehouses exceed $17 billion. For more information visit the company's web site at

For more information on PivotLink, visit

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Contact Information

  • Media Contacts:

    Joanna Rustin
    Email Contact

    Jolene Bonina
    Lois Paul & Partners
    Email Contact