DMTI Spatial Inc.

DMTI Spatial Inc.

January 10, 2008 11:50 ET

DMTI Spatial Selects Eloqua to Advance Marketing Practices

MARKHAM, ONTARIO--(Marketwire - Jan. 10, 2008) - DMTI Spatial (DMTI), a leading provider of Location Intelligence, today announced the successful deployment of an integrated demand management platform by the Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers. The adoption of Eloqua's Conversion Suite platform will refine DMTI's execution, automation and measurement of multi-channel business-to-business marketing programs. This integration enables DMTI to deploy 'closed-loop' marketing processes that improve marketing effectiveness, visibility and accountability to the customer's they serve.

Eloqua offers integrated demand generation applications for businesses that expect measurable results from their marketing efforts. With an on-demand solution, Eloqua automates and integrates the key marketing functions of email, direct mail, prospect profiling, lead scoring, and campaign analytics to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

"The use of Eloqua Conversion Suite is absolutely critical to keeping our market communication, lead generation and sales teams tightly integrated," said John Sorrell, Director of Marketing at DMTI Spatial. "Demand management tools working in tandem with CRM systems help ensure that marketing is deriving the most value from campaign investments and revenue opportunities are driven directly into the Sales pipeline. These best practices deliver a holistic picture of our customer interaction end-to-end, informing other aspects of marketing functions such as product management and better enabling us to measure and optimize our overall performance."

"Companies such as DMTI that operate in competitive environments are quickly realizing the benefits that Eloqua provides by giving the company a powerful marketing application that allows it to push out campaigns quickly with focus on delivering just-in-time value to the target consumer," said Steve Woods, Co-Founder and CTO of Eloqua. "With Eloqua, DMTI is able to streamline its marketing processes and deliver measurable results that directly contribute to revenue."

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About DMTI Spatial

DMTI Spatial has been providing industry leading enterprise location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTI's world-class Location Hub™ platform uniquely identifies, validates and maintains a universe of location-based data. DMTI is the creator of the CanMap suite of geospatial data products, including CanMap® Streets and RouteLogistics, the gold standard for location data in Canada. DMTI also provides professional services and software tools bringing full solutions to the marketplace. For more information about Location Intelligence see:

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