SOURCE: DNA Beverage Corp.

October 22, 2007 10:49 ET

DNA Beverage Corporation Announces Appointment of John Duva as Vice President of Sales

POMPANO BEACH, FL--(Marketwire - October 22, 2007) - DNA Beverage Corporation ("DNA"), (PINKSHEETS: DNAB) a manufacturer and distributor of a line of energy drinks in three flavors: citrus, lemon/lime and citrus sugar free under the name of DNA Energy Drink™ announced that it has hired John Duva as its Vice President of Sales.

Mr. Duva has extensive experience in the sales and distribution of new age beverages, specifically energy drinks. His past experience includes heading up Red Bull's Florida operation during its introduction into the United States where he helped to create the energy drink category that now boasts US sales in excess of $4 Billion. Mr. Duva then moved to Hansen Beverage where he was involved in creating the profile for the Monster Energy Drink. He also was employed by BCI, a division of National Beverage, the nation's 5th largest carbonated beverage company, where he was responsible for its Florida DSD operations. Prior to entering the energy drink sector Mr. Duva spent 15 years at Coca-Cola in various capacities.

Darren Marks, President and CEO of DNA, stated, "We feel extremely fortunate to have someone with John's background and experience aboard at this early stage of our development. It is especially gratifying knowing that John shares our vision and is dedicated to fulfilling our brand promise, as we grow out network of distribution and retail partners."

DNA Energy Drink™, is a proprietary line of energy drinks formulated to tap into the body's seven energy sources to maximize energy and improve awareness. All startup expenses including R&D, production, marketing and operations have been self-funded by DNA's owners/management. The Company out-sources manufacturing to a network of producers and distributors with greater economies of scale to produce, package and sell its products. For more information please visit www.dnaenergydrink.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact Information

  • For further information Contact:
    Andrew J Barwicki
    516-662-9461
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