SOURCE: DNA Beverage Corp.

November 19, 2007 10:42 ET

DNA Beverage Corporation Extends Distribution Into Tennessee and Mississippi

Company Announces Southeast Expansion

POMPANO BEACH, FL--(Marketwire - November 19, 2007) - DNA Beverage Corporation (PINKSHEETS: DNAB) announced today that another leg of its southeast expansion has been completed with the addition of Solid Gold Distributors.

Solid Gold Beverage, located in Cordova, TN, has been servicing convenience stores and independent grocers in southwest Tennessee and northwest Mississippi for the past 12 years with brands like Gatorade, Everfresh, Tropicana and Ozark Water.

J.D. Eckler, president of Solid Gold, stated, "We take pride in the customer relationships & friendships we've built over the years based on providing quality products and service with a smile. We are happy to be able to add the DNA Energy Drink™ line to our portfolio of products and look forward to building out our territory for years to come."

Product launch is set for November 26, 2007 and will commence with an area wide crew drive. John Duva, Vice President of Sales for DNA, said, "Our sampling teams who have been in the area for several weeks prior to launch, as is our custom, have reported overwhelming enthusiasm for our taste profile and graphics." Mr. Duva added, "Solid Gold is a quality addition to our distributor network and together we will prosper while building the DNA brand."

DNA Energy Drink™ is a proprietary line of energy drinks formulated to tap into the body's seven energy sources to maximize energy and improve awareness. All startup expenses including R&D, production, marketing and operations have been self-funded by DNA's owners/management. The Company out-sources manufacturing to a network of producers and distributors with greater economies of scale to produce, package and sell its products. For more information please visit www.dnaenergydrink.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact Information

  • For further information contact:
    Andrew J. Barwicki
    516-662-9461
    Email Contact