Daily Dose Media Inc.

Daily Dose Media Inc.

December 01, 2008 17:08 ET

Daily Dose Media Inc. Launches VitaminDaily.com and Expands in Quebec

Online lifestyle magazine for women further extends its reach in Eastern and Western Canada

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 1, 2008) - Daily Dose Media Inc., publisher of online lifestyle magazines for women VitaminDaily.com (formerly VitaminV.ca, VitaminT.ca and VitaminM.ca) went live today.

While continuing to spread its brand of insider knowledge - short, tasty tips about living the good life - in Vancouver, Toronto and Montreal, Daily Dose Media Inc. is further expanding with a distinctly Francophone site aimed at the Quebec market.

Vitaminedujour.com, a Francophone edition featuring completely distinct content geared toward a French-speaking audience also went live today. Edited by Elsa Vecchi, a Parisian fashion reporter and former host of her own fashion talk show in France, the new site will fill a void in the market for fresh, stylish content for the Francophone set in Montreal and Quebec.

"The overwhelming demand for a site geared towards French-speaking Canadian stylistas made this extension of our brand the logical next step," says co-founder and editor-in-chief Sarah Bancroft. "Vitaminedujour.com allows those who speak our other national language to benefit from the inside access to all that is new and chic that has been delivered to the inboxes of our English speaking audience since our launch in 2004."

In addition to the new Francophone site, a Calgary edition of VitaminDaily.com (http://www.vitamindaily.com/) will follow in the New Year. Calgary subscribers will be treated to the latest in all things new and fashionable.

"With the rapid growth in Calgary and the abundance of stylish women hungry for tried, tested and hand-selected insight tailored to their city, a presence in the Alberta market became a top priority for us," says Bancroft. "The expansion will further our hold on the Western Canadian online media marketplace and offer lifestyle advertisers a very targeted and very valuable female audience."

For more information, photos and interviews, please contact Libby Shumka at the following contact details below.

About VitaminDaily.com (http://www.vitamindaily.com/)

VitaminDaily.com is a network of free, city-based online lifestyle magazines for women that offers an inside look into all things stylish. From fashion finds to weekend getaways to up-to-the-minute beauty tips, the daily content is delivered straight to subscribers' inboxes Monday through Saturday. VitaminDaily.com (http://www.vitamindaily.com/) is the brainchild of co-founders Tara Parker Tait and Sarah Bancroft. The duo started the company's first online magazine in September 2004 after seeing a gap in the marketplace for timely tips about their home base of Vancouver, Canada. Today, the duo oversees five city editions and an advertising and events arm and employs a team of twelve women across the country. For more information, please visit VitaminDaily.com/aboutus (http://vitamindaily.com/home).

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