Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

January 17, 2008 07:00 ET

Dan Casey Joins Sonomax as President and Chief Operating Officer

Former Executive Vice-President of Tech Giant Tapped to Lead Sonomax Into the Future

MONTREAL, QUEBEC--(Marketwire - Jan. 17, 2008) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) today announced the hiring of Mr. Dan Casey as President and Chief Operating Officer, reporting to Mr. Barry Schwartz, Chairman and Chief Executive Officer of the corporation.. Mr. Casey was formerly Executive Vice-President of Future Electronics, where he played a principal role in the company's growth and expansion into a global multi-billion dollar company.

No longer simply a "one-note-pony" with a hearing protection solution for the industrial market, Sonomax has succeeded in adapting its proprietary intra-ear technologies to a unique range of last-mile, in-ear, devices for the booming entertainment and communications markets and the world's military organizations. Mr. Casey's depth of experience answers Sonomax's requirement for sales and marketing and operations leadership of the highest order as the company introduces this suite of products to the global marketplace.

Said Mr. Schwartz, "The founders of Sonomax have always said that when the time was right they would put someone at the helm who could take the company into the big leagues; someone who had been a key player in an important success story. That time is now, and that person is Dan Casey."

Mr. Schwartz added, "Nick Laperle and Adam Schwartz have stood up to Sonomax's many challenges since the company's inception without once flinching - Dan will be able to count on them. As Co-President, Nick will continue to create important business opportunities for Sonomax as he has in the past, and he will continue in his role as the company's Investor Relations liaison. Adam will continue to be Sonomax's Executive Vice-President, responsible for Research and Development and Production. Adam and his team achieved a major breakthrough when they succeeded in adapting the company's patented technologies to applications in vastly bigger markets - they've discovered the formula and there is every reason to believe that they can build success upon success in developing new and exciting products for our company."

Said Mr. Casey of his appointment: "I'm delighted to be joining Sonomax, particularly at this juncture in its development. The Company has established itself firmly in the industrial market with its state-of-the-art hearing protection. Now it has universalized its core technology and made it adaptable to MP3 players, Bluetooth™ headsets, hearing aids, and communications products. Each of these business silos represents a multi-billion dollar marketplace. I look forward to leading Sonomax through its transition from product development company to global marketing and sales company."

"We have always promised our investors a professionally run company", noted Mr. Laperle. "The fact that Dan has joined us fulfils that promise - and then some. We could not have invented a C.V. more suited to achieving our goal of going 'from good to great'. We have adapted our core technology to numerous applications, have products in place set to capture vast markets, and new strategic opportunities are presenting themselves every day. With this appointment, we've aligned our executive suite with our objectives and our potential."

In connection with the appointment of Mr. Casey as Sonomax's President and Chief Operating Officer, Sonomax granted a stock option to Mr. Casey in respect of 600,000 common shares at an exercise price of $0.27 per share, representing the closing price of Sonomax's shares on the TSX Venture Exchange on January 16, 2008. The option was granted under Sonomax's 2001 Stock Option Plan, subject to approval of the TSX Venture Exchange.

About Sonomax

Sonomax Hearing Healthcare Inc. is a leader in the development and manufacturing of intra-ear technologies. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary, computer generated proof-of-performance software. Building on its technology leadership in hearing protection, Sonomax has expanded the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media and gaming earphones, as well as Bluetooth™ headsets for telephony, through its subsidiary VitaSound Audio Inc.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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