Veritas Canada Inc.

October 25, 2007 07:46 ET

Darkness Reigns this Hallowe'en

Today the official unveiling of Guinness Black n’ Blood

Attention: Arts/Entertainment Editor, Assignment Editor, Food/Beverage Editor, Lifestyle Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Oct. 25, 2007) - Guinness Draught, for many years synonymous with the celebration of Hallowe'en abroad, introduces the mysterious Guinness Black n' Blood today in Toronto. The signature drink is a nod to the true Celtic roots of the most chilling of holidays.

In proper Guinness Draught fashion, the Black n' Blood will be unveiled in style. Kicking-off this year's Hallowe'en festivities, media are invited to celebrate their dark side with a pint of this year's hottest Hallowe'en drink.

Gavin MacMillan, top Toronto mixologist will be on hand to share Hallowe'en party tips and responsible-hosting ideas - a one-stop shop for Hallowe'en story needs. Of course, no Guinness Draught event would be complete without entertainment and Irish fare.

WHAT:
Unveiling of Guinness® Black n' Blood?
Sampling of Guinness-inspired Hallowe'en recipes
Trendy tips for throwing an exciting and responsible Hallowe'en party

WHEN:
Thursday, October 25th, 3 p.m. - 5 p.m.

WHERE:
The Hideout, 484 Queen Street West (at Dennison Avenue). Nearest parking lot is located at 15 Dennison Avenue.

WHO:
Gavin MacMillan, master mixologist, bartender and entertaining expert
Ruairi Twomey, Marketing Director, Guinness
/For further information: Recipes and photography of Guinness Black n’ Blood TM, Guinness Brew Fondue, Guinness Bison Bites and Darkness Reigns Chocolate Cake are available at:
Site: ftp.veritascanada.com
Username: Darknessreigns1
Password: Guinness1
/ IN: ENTERTAINMENT, FOOD, SOCIAL

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