Blink Logic Inc.
OTC Bulletin Board : BLLG

Blink Logic Inc.

November 08, 2007 08:30 ET

DataJungle Software Changes Name to Blink Logic Inc. Trades Under OTCBB Symbol BLLG

Company to Offer New On-Demand Platform for User-Centric, Collaborative Business Intelligence

SAN FRANCISCO, CALIFORNIA--(Marketwire - Nov. 8, 2007) - Effective immediately, DataJungle Software has changed its name to Blink Logic Inc. and will trade on the OTC Bulletin Board under BLLG (OTCBB:BBLG). The new name marks a distinct change in the company's approach to developing Business Intelligence (BI) solutions that capitalize on the power of collaborative applications and self-service, on-demand technology.

"The complexity of traditional BI solutions stretches the resources of IT departments and can frustrate many end users, ultimately resulting in lower adoption rates," said David Morris, Blink Logic President and CEO. "There's a huge market opportunity in removing key obstacles to adoption by giving end users the customizable BI tools they need to collaborate and make business decisions in a blink."

Blink Logic is currently working with selected customers and partners on a new on-demand platform that combines the power and low cost of the Software-as-a-Service (SaaS) model with the company's years of BI expertise. Advantages of the low-cost, low-maintenance, and user-centric solution include easy deployment options and on-demand scalability. The solution is designed to easily integrate with business software from other software vendors. It can add value by connecting and combining data from existing BI platforms, including Cognos and Microsoft, and soon other solutions, for example Salesforce.com.

"Despite the rapid advance in user-friendly Web technologies, today's BI industry still suffers from a lack of user-centric thinking," said CTO Craig Harper. "Let's keep complexity on the back-end and deliver a user experience that makes BI easy to use and easily adaptable to the speed of today's business. Blink Logic's on-demand platform is designed to combine business information from many sources in a single, flexible dashboard that sets a new standard for self-service functionality, collaboration and ease-of-use."

Mr. Morris and Mr. Harper are part of Blink Logic's new San Francisco-based executive team, which also includes Paul Gariboldi as Executive Vice President of Field Operations, Robert Lendvai as Chief Marketing Officer and Larry Bruce as Chief Financial Officer. This senior executive team draws on more than 80 years of combined experience in business management, marketing, investment banking, BI technology and sales.

About Blink Logic Inc.

Blink Logic (OCTBB:BLLG), formerly DataJungle Software, delivers on-demand business intelligence solutions that connect people with the data and information they need to collaborate and make decisions at the speed of business. Blink Logic's scalable on-demand technology and customizable, user-centric applications put the power of data analysis in the hands of executives and knowledge workers. Drawing on different types of data from multiple sources, users can quickly create their own analytics tools, including customizable dashboards and OLAP cubes, and integrate them into their regular workflow. A Microsoft Gold Certified Partner and Cognos Technology Partner, Blink Logic offers independent software vendors the opportunity to add collaborative self-service business intelligence capabilities to their products within a matter of days. For more information, please visit www.blinklogic.com.

Safe Harbor Statement:

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. DataJungle disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.

Contact Information