SOURCE: DataX Ltd.

DataX Ltd.

February 16, 2010 08:30 ET

DataX Ltd., QFund Forge Strategic Partnership to Provide Lenders End-to-End Loan Management Tools

LAS VEGAS, NV--(Marketwire - February 16, 2010) - DataX Ltd., a Selling Source company, and New Jersey-based QFund Inc. announced today that they have partnered to begin offering real-time decisioning support services through the industry's leading loan management software for short-term financial solutions.

As an FCRA-compliant credit reporting agency and leader in real-time identity verification, data authentication and subprime credit data, DataX provides intuitive solutions that promote profitable lending and business decisions. 

QFund is a global leader providing information technology solutions to the short-term financial services industry. As a premium software provider, the company offers micro-loans, installment loans, title loans, check cashing services, auto equity loans, CSO model lending, secured and unsecured lines of credit and host of other money service products to clients in both retail and online operations.

Lenders utilizing the QFund software management platform will have the ability to process inbound consumer loan applications using data-driven decisioning processes that provide a comprehensive consumer risk profile. Through this partnership, lenders are able to deploy and manage underwriting strategies configured to isolate and reject high-risk consumers and potential fraudsters while simultaneously identifying the most profitable borrowers.

QFund CEO Anil Pinapala expects the integration to optimize his clients' risk management and customer acquisition models. "We are excited to complete the integration with DataX's CRA and decision-support services. This now provides a ready platform for our retail store-front and online customers to optimize their risk management strategies and make better lending decisions through state-of-the-art underwriting tools. These solutions are critical for decision optimization and overall profitability. As a leader in providing point-of-sale and lending-management software, we are continuously seeking to expand the portfolio of services offered through our system. This partnership is precisely a step in that direction."

According to Nanette Leonard, executive vice president for DataX, the company is the only subprime credit reporting agency to offer transaction-based payment detail to its clients. This allows lenders to accurately predict loan performance and proactively reduce charge-offs, she said.

"DataX is pleased to partner with QFund, whose visionary commitment to the needs of the short-term financial industry is unparalleled. This partnership leverages the synergy between our companies and allows QFund system clients to obtain superior decision support services through the market leading loan-management system," Leonard said.

About QFund Inc.
QFund is a premium software provider with a Web-based transaction processing system to companies operating in the short-term financial services industry offering payday loans, installment loans, title loans, small-mortgage loans, check cashing services, secured and unsecured lines of credit as well as other money service products to their customers in retail and online models. With a strong U.S. team backed by offshore development centers in India, QFund powers more than 6,000 retail outlets and several leading online lenders offering such services across the U.S.A., Canada and the United Kingdom.

About DataX Ltd.
DataX Ltd, a Selling Source LLC company, operates an FCRA-compliant credit reporting agency and is the leading provider of subprime credit data, skip tracing, identity, bank account and credit card verification solutions to the business and financial services industry. Only DataX's comprehensive suite of real-time decisioning support services mitigate the risk inherent in subprime lending by reducing exposure to potential financial losses and fraud. For more information, go to

About Selling Source LLC
Selling Source LLC, named No. 68 on the 2008 Inc. 500 list, up from No. 109 in 2007, is the parent company for a number of subsidiaries providing online marketing, technology and data solutions for lead generation across many industries. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit

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