SOURCE: Datran Media

Datran Media

December 14, 2009 16:04 ET

Datran Media Announces Support and Donation of 20 Million Ad Units for IAB's "Privacy Matters" Consumer Education Campaign

NEW YORK, NY--(Marketwire - December 14, 2009) - Today, Datran Media, an industry-leading digital marketing technology company, announced its support of the Interactive Advertising Bureau (IAB) "Privacy Matters" consumer education campaign that launched December 3. Datran Media's support of the campaign consists of a 20-million ad unit donation. The donated media will be used to help the IAB carry its education campaign to consumers.

The "Privacy Matters" campaign, designed by Schematic, a WPP company, consists of a series of unique and visually striking aesthetics and bold headlines. It will run throughout 2010 with the goal of reaching every American online. The Web site contains resources and tools designed to help consumers protect their online privacy and engage in conversation about their privacy concerns.

"The 'Privacy Matters' campaign and Web site is an opportunity for the digital media industry to speak to consumers in plain English," said David Doty, SVP of thought leadership and marketing for the IAB. "The commitment of time and resources from all the participating media partners, like Datran Media, demonstrates the leadership role that the IAB and its members are taking in educating consumers about how to control their privacy online."

The campaign and its accompanying Web site are designed to help consumers protect their online privacy by increasing their awareness and understanding on how the advertising industry is gathering and utilizing data online. Datran Media is committed to consumer privacy, and the company supports the IAB's efforts to increase public education on privacy issues and industry accountability.

Datran Media Chief Privacy Officer Quinn Jalli said, "Datran Media is proud to support the IAB's efforts to better educate consumers on the topic of online privacy. We view consumer education as core to our culture and are delighted to have this opportunity to exercise our commitment towards this goal."

An IAB member, Datran Media is a recognized leader in compliance and privacy and is dedicated to promoting best business practices throughout the industry. The company founded UnsubCentral, the first email compliance company focused on helping advertisers honor consumer unsubscribe requests. The company is also a proud member of the Direct Marketing Association (DMA), and the International Association of Privacy Professionals (IAPP). Datran Media is a founding, steering committee member of both Email Sender and Provider Coalition (ESPC) and the Online Trust Alliance (OTA).

For more information on "Privacy Matters," visit: http://www.iab.net/privacymatters/.

About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media technology solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit www.datranmedia.com.

Copyright © 2009 Datran Media. All Rights Reserved.

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