SOURCE: Datran Media

Datran Media

December 07, 2009 18:32 ET

Datran Media Executives Close the Year Engaging Audiences About Innovative Digital Marketing Strategies That Will Drive Success in 2010 and Beyond

NEW YORK, NY--(Marketwire - December 7, 2009) - Today, Datran Media, an industry-leading digital marketing technology company, announced the upcoming speaking engagements for a number of its executives. As the year draws to a close, Datran Media's seasoned executives will be engaging audiences in lively discussions focused on driving the most value from digital media channels in 2010 and beyond.

The first stop on the speaking circuit will be New York City, which will play host to digiday:TARGET. Datran Media's Chief Revenue Officer, Sean O'Neal, will kick things off during a breakfast conversation at 8:15 a.m. on December 8, 2009. O'Neal will host a panel of online advertising experts from Havas Digital, Martini Network and Traffiq. Panelists will offer their predictions for the digital marketing landscape in 2010.

Later in the day, at 2:45 p.m., Datran Media's Director of Product Development for Aperture, Grant Otto, will join panelists from Fox Interactive Media, AdCentricity and Microsoft to discuss how targeting can be extended across platforms to drive better results. The panel, "The Targeting Arc Across Media," will be moderated by Acxiom's Product Innovation Leader, Joshua Herman.

Also on December 8, Datran Media's VP of Sales, John Wright, will head to Las Vegas, NV for the annual NCDM Conference. He will join Renan Levy of Intellidyn for an engaging session focused on increasing direct mail response rates with online direct response data. Attendees of this panel, taking place at 2:15 p.m., will learn how blending traditional offline data with online behavioral data can dramatically increase the performance of direct mail and telemarketing campaigns.

Finally, Datran Media will head to Park City, Utah which will play host to MediaPost's annual Email Insider Summit. On December 9 at 10:30 a.m., Datran Media's GM of StormPost, Tony D'Anna, will moderate a panel titled, "Building a Better Email Database." D'Anna will be joined by industry leaders from Prospectiv, AdKnowledge and Q Interactive. These specialists will discuss how companies are leveraging acquisition through many sources to grow databases as well as how social and lead incubation/nurturing programs are being used to bring value to these beginning-of-the-funnel activities.

For more information on Datran Media's December speaking engagements or to set up an on-site briefing, please contact

About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media technology solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit

Copyright © 2009 Datran Media. All Rights Reserved.

Contact Information

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    Carla Vicens
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