SOURCE: Datran Media

November 29, 2007 11:17 ET

Datran Media and OgilvyOne Worldwide Partner to Help Brands and Agencies Monetize Their Email Marketing Programs

Register for Complimentary "How to Make Your Email Marketing Investment Pay for Itself" Webinar

NEW YORK, NY--(Marketwire - November 29, 2007) - Datran Media and OgilvyOne worldwide are proud to co-present "How to Make Your Email Marketing Investment Pay for Itself," a complimentary live webinar to take place at 2:00 p.m. ET on Tuesday, December 4. During the 60-minute interactive discussion, more than 500 brand marketers and agencies will hear from and interact with Dave Hendricks, vice president of market strategy for Datran Media, and Jeanniey Mullen, senior partner and global executive director, email and digital dialog, for OgilvyOne worldwide. Norman Miglietta, director of Turner Sports New Media, who spearheaded's two time award winning TrackPass Scanner campaign, will join the two industry experts to share his perspective on the ROI of email marketing and how it drives revenue for Turner Sports' leading racing enthusiast brand.

Throughout the webinar, Hendricks, Mullen and Miglietta help attendees understand what it takes to:

--  transform email newsletters and other retention campaigns into revenue
--  convert consumers based on relevant demographics and psychographics.
--  take advantage of new pricing models, dually leveraging email as both
    a brand awareness and acquisition channel.
--  change the way email inventory is bought and sold via online

Miglietta will enrich the dialog with an overview of's TrackPass Scanner campaign. The outcome resulted in tens of thousands of free trials and a 72 percent increase in pre and post-race subscriptions. The free weekend email campaign continues to produce higher conversion rates than any other direct marketing campaign for the TrackPass Scanner.

"The integration of email marketing into the multi-channel marketing mix has increased the value brands receive on their ad spend. The client success stories we are pushing forward with Datran Media detail this success as Datran Media's innovative solutions for marketers set a high standard," says Mullen.

In the end, attendees will walk away with a better understanding of how to monetize their own email marketing programs and have access to three of the nation's top experts on the subject. To register, please visit

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers Exchange Online (EO), the first exchange online for both display and email media. Datran Media also operates NetMargin, a leading media network. Datran Media completes its suite of services with StormPost, a premier email marketing and monetization platform and the first in its category to provide email ad inventory management. For more information, please visit

Contact Information

  • Media Contacts:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x.10
    Email Contact