SOURCE: Resonate

February 17, 2010 09:00 ET

David Bell Joins Resonate's Board of Directors

Former CEO of Interpublic Group and True North Communications Brings a Wealth of Industry Experience to Attitudinal Targeting™ Company

RESTON, VA--(Marketwire - February 17, 2010) -  Resonate, the leader in Attitudinal Targeting™, announced today the addition of advertising industry veteran David Bell to its Board of Directors.

Bell previously served as Chairman and CEO of one of the world's largest marketing communications service companies, The Interpublic Group, Inc. Prior to that, Bell was Chairman and CEO of True North Communications Inc., the world's sixth largest global advertising and marketing communications holding company. Finally, under Bell's leadership as President and CEO of Bozell Worldwide, he grew the company from $12 million in revenue to over $500 million. 

With decades of executive management experience in the marketing communications field, Bell is currently Operating Advisor with Pegasus Capital Advisors and a Senior Advisor with AOL. Prior to his advisory role with AOL, Bell served as a Senior Advisor to Google for over four years.

"I'm delighted to be joining the Board of such an innovative company establishing the means by which brands can truly engage consumers based on the core of what motivates them to take action, their values, beliefs and opinions," commented Bell. "Resonate's methodology and technology offer marketers a powerful way to connect with their intended target audience. Until now there has been a disconnect between the robust audience profiles advertising strategies are developed around and the actual audience to which the media buyers deliver the advertising," said Bell. "The company's cutting-edge approach enables advertisers to target in entirely new ways that I believe will lead to better advertising performance and long-term audience value and loyalty."

Bell joining Resonate's Board continues the positive reception and exciting momentum the company is receiving from the advertising industry. The company predicts 2010 will more than double 2009's impressive revenue growth.

"David is a prominent advertising industry veteran and we're excited to add him to our Board at such an instrumental time in our growth," said Bryan Gernert, Resonate CEO. "His insight and industry expertise will be a great asset moving forward."

About Resonate
Resonate is an online ad technology company offering advertisers an entirely new approach to targeted audience delivery -- Attitudinal Targeting™ -- based on attitudes, values and beliefs. Resonate's proprietary methodology and patent-pending Quality Visitation Indices™ (QVI™) enable advertisers to define rich audience profiles from a combination of more than one thousand attitudinal and traditional attributes. As a result, advertisers are able to reach and engage the right audience at a deeper, more enduring level than traditional online targeting. For more information please visit