SOURCE: HubSpot, Inc.
November 22, 2010 14:00 ET
David Meerman Scott Expands Relationship With Marketing Software Company HubSpot
Popular Speaker and Best-Selling Author to Work With Customers and Develop Content as Marketer in Residence at HubSpot
CAMBRIDGE, MA--(Marketwire - November 22, 2010) - HubSpot, Inc. announced that David Meerman Scott, a long-time member of its advisory board, will expand his relationship with the company to become Marketer in Residence. David will work with the HubSpot marketing team to develop content for HubSpot's audience including a Weekly Marketing Cast as well as a series of ebooks and webinars (http://blog.hubspot.com/marketingcast). As an independent advisor, David will continue to write books, deliver keynote speeches and full-day interactive seminars at organizations around the world, and advise a wide variety of companies about the new realities of marketing.
"We are thrilled to have David work with us in the development of some exciting new projects and conducting joint research," said Brian Halligan, HubSpot's CEO and co-founder. "David will be contributing his expertise and innovative ideas to HubSpot's wealth of marketing resources, and we expect this to be a really powerful partnership."
Collaborative projects between HubSpot and David have always been popular with marketers around the world. David has been a four-time guest on HubSpot's marketing podcast, HubSpot TV, a presenter for a number of HubSpot's marketing webinars and is co-author with Brian Halligan of the international hit book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
"Brian and the entire HubSpot team are true marketing visionaries and leaders in the global inbound marketing revolution," David said. "Since 2007, we've worked together in many ways. Our expanded partnership is an ideal platform for collaboration and experimentation with the next trends in reaching buyers who make their decisions in an online world."
HubSpot's inbound marketing environment is the perfect home for the type of research David is working on -- an examination of the evolving marketing and public relations landscape. He will develop educational resources that offer actionable information for people managing new business realities. The success of his books -- from The New Rules of Marketing & PR, a modern business classic published in 26 languages from Bulgarian to Vietnamese, to his newest Wall Street Journal bestseller, Real-Time Marketing & PR -- demonstrates his thought leadership in the rapidly changing marketing and public relations universe.
If you would like to see the first steps of this initiative, check out the first episode of HubSpot and David Meerman Scott's Weekly Marketing Cast: http://blog.hubspot.com/blog/tabid/6307/bid/7166/How-to-Grow-Your-Email-Marketing-List-Marketing-VideoCast.aspx
HubSpot, Inc. provides internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot offers free marketing tools at http://www.grader.com and hosts a free marketing community at http://inboundmarketing.com.