SOURCE: Daytonabrands, Inc.

September 27, 2007 08:35 ET

Daytonabrands, Inc. Launches Revolutionary Paint Protection Coating: Expects 300-Plus Auto Dealerships to Use Product Within 3 Months

IRVINE, CA and MISSOULA, MT--(Marketwire - September 27, 2007) - Daytonabrands, Inc. (PINKSHEETS: DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home industries, announced today it will launch its ArmorAuto product initially to more than 300 Auto Dealerships.

"ArmorCoat is a revolutionary spray installed clear bra system designed to protect painted surfaces in high wear areas of vehicles which are prone to chipping and damage," stated Scott Harkness of Daytonabrands. "Launching this product will put Daytonabrands on thousands of cars every month."

What's so revolutionary about ArmorCoat™?

Never before has a product like ArmorCoat™ been available as an aftermarket option for passenger, fleet and custom painted vehicles. ArmorCoat™ is designed for spray installation as a permanent solution to the age-old problem of automotive paint chipping. When sprayed and cured over an existing OEM or body shop clear finish, the highly flexible and impenetrable properties of ArmorCoat™ will reduce and prevent chipping, scratching and damage caused by stones, insects and weathering. Best of all, it's virtually invisible.

How does it work?

ArmorCoat™ was developed through an innovative chemical grafting process. By attaching the molecules of polymers that vary greatly in both hardness and flexibility, a unique combination of properties were created that exhibit incredible abrasion resistance and resilience in the same polymer. By tightly controlling the synthesis of dissimilar materials, the resulting formulation is capable of acting like a traditional hard drying automotive clear coat while withstanding a 70 MPH gravel impact that would normally be disastrous.

ArmorCoat™ is spray installed at a dry film thickness roughly 3 to 4 times greater than traditional automotive clears. Areas not to be covered are masked off prior to installation. The product is then sprayed and allowed to air dry, then unmasked and returned to the customer.

ArmorCoat™ was designed for cars, trucks, motor homes, over-the-road trucks, motorcycles and any painted automotive surface subject to damage caused by normal use and daily driving.

"We encourage any potential clients to view http://www.armorauto.com/ for a full description of the product. Included on this website will be links to show pictures of the product in use and other general information," noted Harkness. Any automotive dealers, body shops, or repair facilities interested in the product should contact Daytonabrands for a limited time only discount.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

Daytonabrands products have been sold through Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors.

Statements contained in this news release, aside from those identifying historical facts, are 'forward looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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