October 20, 2010 07:00 ET
DealPop Expands Social Buying Website to Offer Nationwide Deals on Local Specialty Brands From Around the U.S.
Consumers Can Discover and Get Deals on Popular Products Such as Vermont's Famous Maple Syrup, Historical Boston Tea, Hawaiian Kona Coffee and New Orleans Fleur-de-Lis Decor at Up to 70 Percent Off Retail
SEATTLE, WA--(Marketwire - October 20, 2010) - Helping every consumer discover America's best local specialty brands one deal at a time, WhitePages (www.whitepages.com) today announced the national expansion of its social buying website DealPop.com. The new offering, DealPop USA, is the first social buying website focused on helping consumers discover unique and sought after local brands from across the nation at up to 70 percent off retail prices, regardless of where they live.
DealPop USA kicks off with a nationwide deal from Maple Sugar and Vermont Spice ($10 for $20 worth of maple syrup, candy, sugar and all sorts of related food products handmade in Vermont). Subsequent deals will follow from Boston Tea Company ($10 for $20 worth of tea from the over 200-year-old company started during the historic Boston Tea Party), Hawaii Coffee Company ($10 for $20 worth of freshly roasted gourmet Kona coffee from Hawaii) and French Quarter Market ($15 for $30 worth of all things Fleur-de-Lis from New Orleans). All deals are open to anyone in the U.S. for just a brief window of time, typically 48-72 hours.
"Social commerce has presented some wonderful and creative ways for local businesses to attract customers within their own city or region, but no one has effectively given local specialty brands a social buying platform to attract national customers," said Kevin Nakao, COO of WhitePages. "With DealPop USA, we offer every consumer an easy and affordable way to discover and enjoy local specialty brands at extraordinary prices from all over the country, while also helping small businesses offset the cost of traditional advertising to reach a national audience."
Economical Way for Every Consumer to Discover Local Brands with National Charm
Similar to social buying sites like Groupon and Living Social, DealPop USA sells online deals that save consumers a significant amount of money when purchasing goods and services from local businesses. However, with Groupon, LivingSocial and others, a consumer has to be physically located in that city to enjoy the benefits of the coupon. DealPop USA is taking a new approach by offering deals that focus on local brands with national charm that can be purchased and enjoyed by anyone and anywhere in the U.S.
As a WhitePages service, DealPop USA can deliver on this unique approach with its ability to tap into the knowledge of more than 20 million local, regional, and national business searches per month conducted on Whitepages.com and 411.com to quickly identify unique local brands people are seeking out from every location in the U.S. Using this knowledge to rapidly spot trends and locate popular favorites in every city, state, and region, DealPop USA can optimize its sales operations to deliver the best local businesses across the nation to a consumer's doorstep.
Creative and Inexpensive Way for Local Specialty Brands to Boost Sales and National Awareness
With small businesses being among the hardest hit when the economy took a turn for the worse, DealPop USA offers a creative opportunity for local specialty brands to generate national exposure in front of hundreds of thousands of potential customers across the U.S. with minimal effort and no upfront investment. In addition to providing a social buying platform, DealPop USA also offers partners premium contextual and behavioral targeted advertising programs on WhitePages.com, which has more than 20 million unique visitors a month, to reach even more consumers.
"We are very excited about partnering with DealPop as a way to leverage the social buying phenomenon as a means to help us drive nationwide customer acquisition and sales," said Lynn Manney, owner, Maple Sugar and Vermont Spice. "Whether it's through Facebook, Twitter, email, customer service or their sales team, DealPop has already gone above and beyond to develop a customized national campaign that will generate social media buzz and boost pass-along sharing to drive sales and build brand awareness for Maple Sugar & Vermont Spice."
DealPop will continue to deliver local deals in Seattle, Los Angeles, and San Francisco, but will rely on DealPop USA to offer consumers nationwide deals on famous, interesting, and unique goods from U.S. local businesses. All DealPop social buying websites are free and consumers can earn $5 in free points on future purchases when they share a deal with someone via Facebook, Twitter and/or email who then signs up and purchases that deal for the first time. Consumers can sign up to receive emails highlighting the deals or visit the site directly to see deals without logging in.
Consumers can sign up for DealPop USA at https://www.dealpop.com/signup and can visit DealPop USA's Facebook page or DealPop USA's Twitter page to provide suggestions of where they'd love to get a deal. Local specialty brands interested in working with DealPop USA to reach a national audience should send an email to firstname.lastname@example.org.
DealPop is a social buying website that offers deals on local businesses around the US, each available to anyone for typically 48-72 hours at up to 70 percent off retail prices. DealPop USA offers nationwide deals on famous, interesting, and unique goods from U.S. local specialty brands that can be purchased and enjoyed by anyone and anywhere in the US. DealPop also has local social buying sites in Seattle, Los Angeles, and the San Francisco Peninsula, which offer deals on the best places to eat, drink, and have fun in those specific regions. DealPop is a service of WhitePages, the go-to source for the most reliable U.S. contact information online with one-click access to over 200 million adults and more than 15 million businesses. For more information, visit www.dealpop.com or www.whitepages.com.
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