SOURCE: Dearborn National

Dearborn National

April 12, 2010 12:45 ET

Dearborn National™ Introduces New Web Site

CHICAGO, IL--(Marketwire - April 12, 2010) -  Dearborn National™ has launched a comprehensive Web site that showcases its new brand, user-friendly navigation throughout the site and improved content organization.

"As we continue to build our brand across the nation, we believe a new, fresh Web site is an important step in communicating the Dearborn National message," said Tony Trani, president and CEO of Dearborn National. "Visitors to our site can easily learn about Dearborn National, the products we offer and the principles we stand for."

Dearborn National's new Web site represents the second phase of an aggressive rebranding campaign that launched January 1, 2010. The Dearborn National brand was created and released to the market after extensive research indicated an opportunity to build brand equity that focused on the organization's strengths.

"Our new Web site is a robust, intuitive resource that uses several dynamic areas to keep our customers up-to-date on the latest news, products and services of our organization," said Scott Morgan, Chief Information Officer at Dearborn National. "We also improved navigation by making the most highly demanded features accessible on each page of the site."

Features of the new site include:

  • Dynamic design that provides key messages about Dearborn National
  • Intuitive navigation that makes it easy to find information
  • Centralized product content that is clear, concise and user-friendly
  • Dedicated Producer, Employer and Individual pages
  • Enhanced Contact Us section and Sales Rep Look-up feature
  • New Leadership Profiles
  • Updated Careers section

To help build brand recognition, Dearborn National is engaged in an extensive marketing campaign featuring national and regional advertising in the financial press, advertisements in numerous trade publications, national sports promotions and campaigns focused on helping sales representatives engage brokers and producers of employee benefits.

About Dearborn National
With more than 40 years of experience, the Dearborn National brand companies offer a broad selection of insurance products that cover many markets: Group Benefits, Worksite, Individual and Annuities. We are licensed in all 50 states, as well as the District of Columbia, the U.S. Virgin Islands, the British Virgin Islands, Guam and Puerto Rico. Our parent company, Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest non-investor owned health care insurance provider in the United States and the fourth largest overall. For more information, please visit www.dearbornnational.com.

© 2010 Dearborn National brand companies. Products and services marketed under the Dearborn National brand and the star logo are underwritten and/or provided by the following affiliated companies: Fort Dearborn Life Insurance Company® (Downers Grove, IL), Fort Dearborn Life Insurance Company® of New York (Pittsford, NY) and Colorado Bankers Life Insurance Company® (Greenwood Village, CO). Product features and availability vary by state and company and are solely the responsibility of each affiliate.

Contact Information

  • Contact: John Myers
    Senior Manager, Corporate Communications
    (630)-824-5637
    Email Contact

    1020 31st Street, Downers Grove, Illinois 60515-5591
    Toll Free: 800.348.4512
    Fax: 630.824.5418