Debt Release Direct

November 30, 2009 03:00 ET

Debt Release Direct Appoints Lawrence Sykes

MANCHESTER, UNITED KINGDOM--(Marketwire - Nov. 30, 2009) - Debt Release Direct is delighted to appoint Lawrence Sykes as a consultant with effect from November 2009. Lawrence will head up the e-marketing team with a view to increasing the standards of customer care and generating sales through the implementation of new, innovative techniques. He is responsible for developing online marketing strategies that work alongside the existing overall strategy of the company. He brings to the table a wealth of business experience, having started several successful companies from scratch, the first at the age of just 22.

His first task in the role has been to redevelop the Company website, which will be launched in December 2009. The new website will later incorporate a customer login area. This secure area will give Debt Release Direct customers access to an array of new facilities and live information about their accounts as well as enabling them to undertake a number of account related tasks, such as viewing account details, sending messages and ordering balances.

Lawrence has been working closely with Debt Release Direct Managing Director, Darren Varden, who says of the appointment, 'Lawrence Sykes has been brought on board to oversee the implementation of online developments. These new developments will increase the standards and facilities for existing customers, as well as attracting new ones. Lawrence's entrepreneurial flair and proven successful marketing methods are a welcome addition to the company."

In addition to this, Lawrence will ensure that Debt Release Direct's online marketing meets the new standards and approvals of its many regulators such as the Office of Fair Trading, Trading Standards, Information Commissioner's Office, and of course the more recently formed Debt Resolution Forum of which Debt Release Direct is a proud member.

The next six months will see a number of online ventures rolled out, all with the fundamental aim of assisting Debt Release Direct to achieve its ultimate goal of becoming the UK's leading Debt Management Company.

Debt Release Direct is a specialist Debt Solutions company, providing confidential and sympathetic advice and solutions for indebted individuals. www.debtreleasedirect.co.uk

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