Deeley Harley-Davidson(R) Canada

Deeley Harley-Davidson(R) Canada
Rethink Breast Cancer

Rethink Breast Cancer

January 29, 2010 13:00 ET

Deeley Harley-Davidson® Canada Introduces a New Clothing Line in Canada

A New Partnership with Rethink Breast Cancer Is Born

CONCORD, ONTARIO--(Marketwire - Jan. 29, 2010) -

Editors Note: There is a photo included with this Press Release.

In the spirit of the Harley-Davidson® motorcycling culture that motivates thousands of Harley® owners across Canada to actively support a number of charitable causes, Deeley Harley-Davidson® Canada, the exclusive Canadian distributor of Harley-Davidson® products, is partnering with Rethink Breast Cancer to offer a new clothing line to assist those women affected by breast cancer.

Deeley Harley-Davidson® Canada believes in empowering women. Rethink Breast Cancer shares this belief and is dedicated to providing innovative education, research, and support programs. By sharing the Harley-Davidson® spirit and purchasing items from the Canadian Pink Label Collection, people across Canada can help breast cancer-affected women, with 10% of the proceeds from the sale of Pink Label items being donated to Rethink Breast Cancer.

Deeley Harley-Davidson® Canada is proud of this new alliance, as it is part of a broader initiative with women as its focal point. It is another step in assisting women throughout Canada in their efforts to embrace the incredibly rewarding experience of cruising the open roads and living the dream.

Tagged with the motto "Purchase with a Purpose", the Canadian Pink Label Collection is comprised of 12 of the most popular women's MotorClothes® silhouettes - each featuring a tasteful touch of pink - including jackets, pants, eyewear, gloves, helmets, shirts, and more. The following are some of the highlights of the collection:

Pink Label Performance Eyewear (P/N 98383-10VW): Your perfect riding
eyewear is now in sight. Pink Label Performance Eyewear is designed to
meet the unique needs of female riders and includes lenses that provide a
20 percent wider field of vision. The lenses are also six times more
impact-resistant than standard polycarbonate. With UV protection and the
Bar & Shield logo embellished in pink rhinestones, these 3/4 wrap goggles
will turn heads.

Pink Label Full-Finger Gloves (P/N 98372-10VW) Technically advanced to
help you meet every riding situation, Pink Label gloves are made with
genuine leather, include a tricot lining, and have an ergonomically
designed thumb. Pre-curved fingers and padded palms provide comfort on
every ride.

Pink Label Hoodie & Layering Tank (P/N 99171-10VW, 99173-10VW, 99174-
10VW) Featuring a zipper front with drawstring hood, ribbed cuffs and
waistband, and two hand-warmer pockets, this cotton hoodie allows you to
stay warm during spring nights.

To view the photo included with this release, please visit the following link:

MJ DeCoteau, Executive Director of Rethink Breast Cancer, comments, "We are delighted to have Deeley Harley-Davidson® (Canada) as an on-going supporter of Rethink Breast Cancer and to be partnering with them on the launch of their Pink Label line of motor wear. (Deeley) Harley-Davidson® (Canada)'s commitment to our cause and dedication to helping Rethink achieve its mission is inspiring and vital to ensuring the continuation of the important work that we do to support young people concerned about and affected by breast cancer. Knowing the risk factors and the importance of early detection of breast cancer is key to improving survival, and we are thrilled to have (Deeley) Harley-Davidson® (Canada) helping us educate and inform young women of this important message".

To find out more about the Pink Label Collection in Canada, or to purchase items from the collection, visit your local Harley-Davidson® Retailer or visit

About Deeley Harley-Davidson® Canada

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® and Buell™ motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® and Buell™ Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.

About Rethink Breast Cancer

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness, and fundraising - Rethink Breast Cancer is thinking differently about how to beat breast cancer. To find out more about Rethink Breast Cancer, visit

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