SOURCE: Demandware

January 07, 2008 08:30 ET

Demandware's On Demand eCommerce Platform to Help HP Merchandise and Market Entertainment Content

WOBURN, MA--(Marketwire - January 7, 2008) - Demandware ( today announced that its On Demand eCommerce Platform will be used by HP to merchandise and market digital entertainment content available to both consumers and businesses. Demandware will facilitate eCommerce transactions to help HP's Digital Content Services business capitalize on the growing demand for high-quality movies, TV shows, games and music.

"Today's eCommerce decision process is no longer about where the technology is hosted, it's about how it supports your business," said Stephan Schambach, founder and chairman of Demandware. "We believe that Demandware offers all the advantages of an in-house eCommerce application, without the costs, risk and latency of traditional approaches."

"Our customers are in rapidly expanding businesses and our solutions must adapt accordingly without any delays or impact on performance," said Willem de Zoete, vice president and general manager, Digital Content Services, HP. "Demandware's platform will enable us to quickly deploy storefronts and scale with us as we grow."

Choosing the Right eCommerce Partner to Drive Technology Leadership

Demandware's On Demand eCommerce Platform offers the following benefits:

--  Advanced merchandising and promotions to enable companies to market
    innovative digital content solutions to an increasingly demanding consumer
    and business population.
--  Simplified pricing across a multi-site environment to allow companies
    to expand confidently with a variety of pricing rules across a number of
    different sites.
--  Freedom, flexibility and scalability to ensure high availability for
    seasonal peaks in traffic, and lower maintenance costs while keeping sites

Demandware Metrics Drive Site Changes

Demandware's platform provides the analytics tools and site monitoring to help businesses track success in terms of ongoing revenue and transactional data, including dollar value of sales and conversion rates.

Demandware's On Demand eCommerce Platform is expected to launch in HP's Digital Content Services business in the first half of 2008.

About Demandware, Inc.

Demandware drives the success of high-growth brands with its breakthrough On Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, Playboy, Sally Beauty Supply and Timberland leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand eCommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888 553 9216 or

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