Derlea Brand Foods

Derlea Brand Foods

April 06, 2010 06:30 ET

Derlea Teams Up With Spread the Net to "Spread & Save"

First-ever Moms Helping Moms campaign mobilizes Canadian caregivers to help eradicate malaria in Africa

World Malaria Day is April 25

TORONTO, ONTARIO--(Marketwire - April 6, 2010) -

Editors Note: There are three photos associated with this press release.

In support of World Malaria Day on April 25 and to celebrate the launch of three new flavoured spreads, Derlea Brand Foods (www.derlea.com) has teamed up with Spread the Net (www.spreadthenet.org) to sponsor the first-ever Moms Helping Moms campaign. To kick-off the new campaign appeal, Derlea and Spread the Net are inviting Canadian moms to "Spread & Save."

Beginning April 1, 2010, for every new Derlea spread purchased in Canada, the company will donate 50 cents to Spread the Net to purchase bed nets that save lives. The participating products include the new trans-fat free Honey Pecan Spread, Cinnamon Raisin Spread, and Sundried Tomato & Herb Spread. In addition to supporting this life-saving program, moms can save 50 cents off the purchase of any of the new Derlea spreads by downloading a coupon, available at www.derlea.com.

"Many people are already familiar with our grassroots approach to raising funds for Spread the Net, especially the incredibly successful student challenge that is championed by my friend and Spread the Net co-founder, Rick Mercer," said Belinda Stronach, co-founder Spread the Net. "As a mom, I know moms are very concerned about the health and welfare of women and children around the world. That's why we are delighted to have Derlea kick off our Moms Helping Moms campaign appeal. By participating in the Spread & Save campaign, moms can help to save lives in Africa."

Pregnant women and children in Africa are particularly vulnerable to severe illness and death caused by malaria. In fact, every 30 seconds, a child dies of malaria. Bed nets help to reduce malaria transmission by at least 50 per cent.

"Derlea is proud to support Spread the Net's first-ever Canadian Moms Helping Moms campaign," said Sam Geraci, President of Derlea Foods, headquartered in Pickering, Ontario. "With Spread & Save, moms can feel good about spreading a little flavour to their morning breakfast and also feel good about helping other mothers get access to life-saving nets so they, too, can provide a healthy environment for their kids."

Each bed net costs $10.00 and Derlea will donate 50 cents for every new Derlea spread purchased in Canada with the hope of being able to fund 2,500 nets, which will help to save thousands of lives.

All three Derlea spreads are trans-fat free and ready to use. Simply spread the sweet flavours on toast, bagels and croissants—anywhere you might use butter or plain margarine. Or use Derlea savoury spread to prepare a quick and easy bruschetta.

To download the coupon and for recipe ideas such as Cinnamon Raisin Oatmeal Cookies, Honey Pecan Cupcakes, and Sundried Tomato Bruschetta, visit www.derlea.com.

About Derlea Brand Foods

For over a quarter of a century, the Derlea Family has been providing fresh, authentic Garlic, Ginger and Sun Dried Tomato products in convenient ready-to-use jars and tubs. From humble beginnings as a husband and wife team based in Ontario, Derlea has now grown into a market leader where the line of products can be found in the fresh produce, dairy and grocery sections in major grocery retailers across Canada. Never compromising on taste, only fresh, authentic ingredients go into every product. Derlea also doesn't take a chance on quality; so all products are made here in Canada. For more information, visit www.derlea.com.

About Spread the Net

Spread the Net is a hip, viral, largely web-based campaign designed to educate, motivate and inspire Canadians to help eradicate malaria by fundraising to support the purchase and distribution of bed nets. Spread the Net was founded in November 2006, by Belinda Stronach and comedian Rick Mercer. For more information about Spread the Net please visit www.spreadthenet.org.

Cinnamon Raisin Oatmeal Cookies

These delicious cookies are simple to make and perfect for the school bake sale or an afterschool treat for the kids. Try substituting plain margarine or butter with Derlea's new Cinnamon Raisin Spread – it's trans-fat free and adds authentic flavour. And, here's some great news you can feel good about: Derlea will donate 50 cents for every new spread purchased in Canada to Spread the Net (www.spreadthenet.org), a Canadian organization that provides bed nets to families in Africa to prevent malaria. So, you can spread some flavour and save lives, too.

All You Need:
 
1/2 cup Derlea cinnamon raisin spread
1/2 cup white sugar
1/2 cup packed brown sugar
1 egg
1 cup all-purpose flour
1/2 teaspoon baking soda
1/2 teaspoon salt
1 1/2 cups cooking oats
 
 
All You Do:
   
1. Preheat oven to 350° F
2. Mix together Derlea cinnamon raisin spread, sugar and egg.
3. Combine flour, baking soda, and salt; mix both mixtures together well, then add oats and let sit in the fridge for 30-60 minutes.
4. Grease cookie sheet. Roll mixture into 24 equal sized balls and place on cookie sheet. Lightly push down on top of each ball with a fork.
5. Bake 9-10 minutes in oven.
6. Let sit for 5-10 minutes before removing from cookie sheet.

You can find more easy recipes and coupons online at www.derlea.com.

Honey Pecan Cupcakes

Everybody loves cupcakes. Perfect for a party or to satisfy that sweet tooth, the kids will love to decorate their own. Try substituting plain margarine or butter with Derlea's new honey pecan spread – it's trans-fat free and adds authentic flavour. And, here's some great news you can feel good about: Derlea will donate 50 cents for every new spread purchased in Canada to Spread the Net (www.spreadthenet.org), a Canadian organization that provides bed nets to families in Africa to prevent malaria. So, you can spread some flavour and save lives, too.

All You Need:
 
1/3 cup Derlea honey pecan spread
1 1/4 cups all purpose white flour
1 1/2 teaspoon baking powder
½ teaspoon salt
1 cup white sugar
1 egg
¾ cup milk
 
 
All You Do:
 
1. Preheat oven to 350° F. Line muffin plan with paper cupcake cups. Sift or mix together flour, baking powder and salt.
2. In a bowl mix Derlea honey pecan spread and white sugar until its well mixed. Add a whisked egg and milk, and then mix well.
3. Add flour mixture a little at a time while mixing. Beat well.
4. Fill paper cupcake cups 2/3 of the way with batter.
5. Bake oven at 350° for 19-21 minutes. Let sit for 5 minutes before removing from muffin cups.
6. Top with icing. (Try substituting Derlea honey pecan spread in any margarine/butter- based icing.)

You can find more easy recipes and coupons online at www.derlea.com.

Sundried Tomato Bruschetta

Add a little rustic Italian flavour to your suppertime tonight with this easy-to-prepare Bruschetta. Try substituting plain margarine or butter with Derlea's new sundried tomato and herb spread – it's trans-fat free and adds authentic flavour. And, here's some great news you can feel good about: Derlea will donate 50 cents for every new spread purchased in Canada to Spread the Net (www.spreadthenet.org), a Canadian organization that provides bed nets to families in Africa to prevent malaria. So, you can spread some flavour and save lives, too.

All You Need:
 
Base:
 
Derlea sundried tomato spread
1 baguette French bread or similar Italian bread
 
Topping:
 
6 or 7 ripe plum tomatoes (about 1 ½ lbs.)
1 tsp of Derlea minced garlic
6 fresh basil leaves, chopped
2 tbsp olive oil
Salt and freshly ground pepper to taste
Cheese - feta, goats cheese or mozzarella (optional)
 
 
All You Do:
 
1. Preheat oven to 450°F.
2. While the oven is heating, finely chop the tomatoes. Combine tomatoes, garlic, olive oil, basil in a bowl, mix and set aside.
3. Slice baguette in ½ inch slices and generously spread with Derlea sundried tomato and herb spread.
4. Place bread on cooking sheet. Toast for 4-5 minutes or until the bread begins to crisp.
5. Spoon on the tomato mixture. Sprinkle with salt, pepper and cheese.
6. Return back in oven for 2-3 minutes to warm and allow cheese to melt or soften, then serve.

You can find more easy recipes and coupons online at www.derlea.com.

To view the photos associated with this press release, please visit the following link:

http://www.marketwire.com/library/20100405-derlea_coupon_800.jpg

http://www.marketwire.com/library/20100405-liberia_bregg_800.jpg

http://www.marketwire.com/library/20100405-mother_800.jpg

Contact Information

  • Media Inquiries: For additional information, interviews,
    recipes or images, please contact: Crave Public Relations
    Saskia Brussaard
    416-850-3519
    saskia@cravepr.com