SOURCE: Adroit

August 18, 2008 06:00 ET

DesignBlox Announces Several New Customers for Its Adroit Banner Advertising Technology

New Clients Include La Quinta, Clairol, Moxie Interactive, Hill Holiday and Moroch

BOSTON, MA--(Marketwire - August 18, 2008) - DesignBlox, the developers of Adroit, the next generation online advertising platform that helps marketers maximize ad campaign success and minimize production costs, today announced the addition of new customers that are using the company's innovative technology. In addition to long term clients Unicel and Constant Contact, new clients include La Quinta Inns, Clairol, and advertising agencies Moxie Interactive, Hill Holliday, Arnold Worldwide, Mullen and Moroch.

"Our momentum has been incredible and in only nine months we have been able to sign on a number of brand marketers as well as advertising agencies who are now using our technology," said Judy Gern, CEO of DesignBlox. "While the online industry is still largely reliant on manual production of hundreds -- and sometimes even thousands -- of creative units for their campaigns, our customers are seeing significant gains in time saved, campaign flexibility, cost savings and overall effectiveness that can be realized by powering their creative with Adroit."

Adroit takes the burden out of the creative production process by dynamically enabling a single ad to automatically deliver exactly the right offer, message and imagery to the right audience. Online advertisers can now, for the first time, easily modify, test and optimize their live creative, gain a deeper understanding of the true response drivers and improve overall campaign performance.

About Adroit

Adroit, powered by DesignBlox, is an ASP-based platform that allows advertisers to dynamically alter components of their live Flash display ads in real time without having to redesign, rebuild or retraffic an existing ad, allowing a single ad template to become unlimited versions of itself. The platform can sequence messages based on any number of key behavioral targeting and demographic variables that are defined by the user, and, Adroit enabled ads can be driven by business rules with data from RSS feeds or external databases. Adroit technology also includes A/B and multivariate testing capabilities that help to determine the effectiveness of individual ad components; including messaging and banner images. The platform works with any Flash display ad, including expandable units, giving advertisers the power to design however they want, then manage and test the contents in real-time saving both time and money.

Contact Information

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    Kate Larkin
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