SOURCE: Entreprenette


April 13, 2010 08:15 ET

Designers Learn How to Get Their Products Into Celebrities' Hands With New "Instantly Famous" Newsletter From Entreprenette CEO and Celebrity Designer Sarah Shaw

LOS ANGELES, CA--(Marketwire - April 13, 2010) -  Justin Timberlake made Von Dutch the have-to-have hat when he wore one to a Grammy's party. Alicia Silverstone carried Kate Spade's bag in the movie "Clueless" and put her on the fashion map. Celebrities have brought attention to designers for decades, so most designers strive to have their clothing and accessories worn by stars but few know how to make it happen. Enter "Instantly Famous," the free newsletter that was recently introduced by Sarah Shaw, a product launching expert and CEO of Entreprenette.

Through Instantly Famous, Shaw provides readers with information and tips for getting celebrity attention for their products and specific information from Hollywood costume designers who are seeking clothing, jewelry and accessory items for the stars of the TV shows and movies on which they are working. In the newsletter, Shaw also advises on how to leverage celebrity placements for press and sales.

Shaw recently submitted products to the TV shows, "Parenthood" and "NCIS Los Angeles," and to the personal stylist of Food Network chef Giada De Laurentiis. A product she placed for a jewelry designer will appear in the forthcoming TV pilot, "The Rockford Files." The next newsletter will include product requests for "The Fast and The Furious 5" and a movie from "The Hangover" producers.

A former costume supervisor and a celebrity designer herself, Shaw's handbags have been featured on TV shows like "Friends," "Crossing Jordan" and "Will and Grace," and in the movies "Ocean's 11," "America's Sweethearts" and "Legally Blonde." Shaw's strategic promotion of these product placements led to articles in InStyle and other major magazines, resulting in Nordstrom's and Henri Bendel's carrying her bags, leading to thousands of dollars in sales.

"It's always a good idea to watch TV with your product in mind if you want to get it on a show," says Shaw. "Watch the characters very closely and see which one would be a good match for your product. The right clothing or accessories help to visually define a character, so keep that in mind while watching the show. You can easily contact the costume department and ask to show them your line via email to get in the door."

On April 30, Shaw will focus on celebrity product placement during her keynote speech at The Toilet Paper Entrepreneur's The First Million Club Live Event in Newark, New Jersey.

Instantly Famous will feature interviews of those in the know about product placements. For her current blog, "Entreprenette Gazette," Shaw has interviewed "Shark Tank's" Daymond John, and Jordan McCauley, author of "Celebrity Leverage," each of whom contacted her to request an interview. Shaw recently interviewed famous publicist and HARO creator Peter Shankman.

To receive Shaw's free newsletter "Instantly Famous" and to learn more about her, visit

Contact Information

  • Media contact: Lisa Elia PR
    phone: 310-479-0216
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