SOURCE: Destination Cellars

Destination Cellars

December 14, 2009 10:28 ET

Destination Cellars Achieves Record Growth in 2009

Names Winery Partners of the Year and Prominent Destination Trends for 2010

DULLES, VA--(Marketwire - December 14, 2009) - Destination Cellars, the first and only luxury destination wine club, today announced record growth in 2009, increasing revenues more than 250 percent. The company established an additional 20 winery partners and signed five new alliance partners this year including: JG Blackbook, Meaghan Francella (LPGA), Parker McLachlin (PGA), VIP Desk, Cloud Nine Living and MasterCard Worldwide.

"Despite the challenging economic climate we've increased revenue five times over last year," said David Keuhner, founder and CEO of Destination Cellars. "Our success can be largely attributed to our strategic partner alliances. The companies we work with share our strong commitment to customer service, elevating the value we provide to clients."

As the company looks to continue its growth strategy into 2010 through new alliances, it also remains committed to recognizing the value of its existing, long-established partnerships with some of the world's most prestigious wineries. Destination Cellars has named two vineyards as winners of the its first Winery Partner Awards. Lail Vineyards of Napa Valley, California was honored as the Destination Cellars National Winery Partner of the Year. Named International Winery Partner of the Year is Altesino of Montalcino, Italy. Destination Cellars selected these wineries based on their ability to meet or exceed the following five judging criteria:

--  positive client feedback on winery visits and experiences
--  highly acclaimed wines
--  willingness to participate in international Destination Cellars'
    events
--  donation of charitable contributions supporting efforts to give back
    to the local community
--  eagerness to be involved with new offerings and programs
    

"Destination Cellars is a firm on the cutting edge of hospitality with a gifted visionary at the controls. It was our good fortune to partner with them at the outset of the business and the path we've traveled together since is unmatched," said Robin Lail, president, Lail Vineyards. "What started as a dream has burgeoned into a thriving business with great organizations, fascinating people and myriads of unforgettable destinations. I cannot begin to tell you how honored we are to be Destination Cellars' National Partner of the Year."

"We enjoy meeting the needs of Destination Cellars' clients, because they appreciate the local experience and the quality of our fine wines," said Guido Orzalesi, Altesino. "It's like welcoming extended family members into our personal home -- which actually has been known to happen!"

As Destination Cellars anticipates demand for services in 2010, the company predicts that the most requested national and international wine destinations of 2009 will retain their popularity next year. The current number one international wine experience destination is Tuscany, Italy. Destination Cellars attributes the high demand for trips to Tuscany to the irresistible allure of the area and culture. The warmth of the climate and its people coupled with the comfort of Italian cooking contributes to the area's appeal. Today's number one national wine experience destination is Napa/Sonoma Valley, California. The accessibility of the area combined with its unparalleled reputation for customer service excellence will continue to make this destination a favorite for years to come.

About Destination Cellars

Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 100 of the world's finest wineries spanning seven countries. From an intimate wine tasting and fine dining experience, to cave exploration and bio-dynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey. Destination Cellars has built an esteemed alliance network to guarantee its members receive the best services available, including YPO, TIGER 21, Exclusive Resorts, Merrill Lynch, VIP Desk and Cellar Advisors.

For more information on Destination Cellars membership, visit http://www.destinationcellars.com or contact us at 703-327-3109.

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