SOURCE: BroadSign

January 03, 2008 09:15 ET

Destination Television Deploys BroadSign's Digital Signage Software to Manage Advertainment Screens in Hotels, Gyms and Bars

BroadSign™ Suite Will Enable Destination Television to Run Targeted Campaigns and Provide Metrics Comparable to Traditional Media and Internet

MINNETONKA, MN and FORT LAUDERDALE, FL--(Marketwire - January 3, 2008) - BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Destination Television, Inc. (OTCBB: DSTV) has chosen BroadSign's Software as a Service (SaaS) solution BroadSign™ Suite to operate its networks of digital screens in out-of-home leisure venues.

Destination Television and its affiliates comprise one of the largest digital signage network operators whose media properties include displays in high-traffic areas in major US hotel chains, gyms and bars. The programming loop features a mix of the latest movie trailers, music videos, advertising and useful local information. The loop content and length are adjusted to customer demographics and dwell times at each location. The company serves local, regional and national advertisers and also produces content in-house.

"We offer our advertisers what traditional TV can not: we reach the hard-to-get high income viewers when they are away from home or work and at a fraction of the TV's ad cost," said Gordon Scott Venters, CEO of Destination Television. "The ability to easily customize loop content and schedules to each day at each location in a vast network is critical for targeting our niche demographics and this is where BroadSign's application perfectly fits our needs."

Using BroadSign™ Suite will allow Destination Television's networks to schedule and ensure content playback on each screen, monitor network and campaign performance and produce proof-of-play reports for advertisers. The enterprise-scale software also makes it easy to manage media space inventory, view avails, as well as target campaigns by demographic and geographic criteria from one central location. The new software deployment is scheduled to begin in January 2008.

"Destination Television is a great example of the new era of digital media, where the mass audience is aggregated by engaging smaller target audiences," said Rick Engels, BroadSign's president and CEO. "This type of narrowcasting requires a powerful and sophisticated engine and BroadSign provides that type of solution."

About BroadSign International Inc.

BroadSign International Inc. is a leading worldwide provider of hosted solutions for managing digital signage networks. The BroadSign™ Suite resolves the challenges facing operators of digital signage networks: the need for full campaign execution functionality, accountability and scalability. The software enables network operators to target out-of-home audiences, sell or purchase network airtime and account for campaign performance. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member company of the Out-of-home Video Advertising Bureau (OVAB), OAAA, In-Store Marketing Institute and POPAI. Digital signage networks in 25 countries around the world use The BroadSign™ Suite. The company's corporate office is located in Minnetonka, Minn., USA. For more, visit www.broadsign.com.

About Destination Television, Inc.

Destination Television, Inc. is a publicly traded corporation whose core business is the operation and expansion of out-of-home digital signage networks in high traffic locations. The Company's blend of blockbuster movie trailers, new music videos and advertisements creates its unique blend of advertainment. Destination Television's own subscription-based networks, Bar TV, Gym TV, and Hotel TV, reach an adult mobile demographic at point-of-sale and drive traffic at retail levels with relevant content assuring ads will be seen by an exact demographic at a fraction of the cost of traditional television media. Destination Television and its recently acquired advertising sales organization, American Broadcast Group LLC, are based in Fort Lauderdale, Florida. Additional information may be found at www.destinationtelevision.com.

This release contains forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results, specifically in the areas of future sales growth and profitability. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject, include, but are not limited to, the effect of government regulation, competition and other material risks.

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