SOURCE: Voila Hotel Rewards

October 11, 2007 05:25 ET

Diagonal Hotels Joins VOILÀ Hotel Rewards

NEWPORT BEACH, CA--(Marketwire - October 11, 2007) - VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to welcome Diagonal Hotels as its newest partner.

VOILÀ Hotel Rewards brings together a worldwide network of four- and five-star hotels of independent groups under a single umbrella to forge a new kind of guest loyalty programme. In addition to earning points for eligible spend and redeeming for complimentary night stays and room upgrades at participating hotels, VOILÀ members will also enjoy special perks, such as member-only room rates, special welcome amenities, instant recognition, and multi-network airline mile exchange opportunities.

For participating hotels, VOILÀ offers significant marketing synergy, which is further bolstered by cutting-edge CRM technology available at no cost. Through a web-based portal, hotels can manage email and direct mail marketing campaigns, access key program performance reports, enroll members, and verify booked reservations linked to each member's tier, details and preferences.

Diagonal Hotels is a growing hotel group currently with two properties: In Barcelona, Hotel Alexandra, and in Granollers, Hotel Augusta, and an associated hotel in Sitges, Hotel Calípolis. Each of its boutique hotels averages 120 rooms, is well-located in destination cities and projects individual charm and personality. Diagonal Hotels is also a member of Great Hotels Organisation (GHO) and a launch partner of VOILÀ Hotel Rewards with its private-label programme, Great Hotels Rewards.

"We are very excited about VOILÀ Hotel Rewards," said Josep Antoni Martínez, Director of Sales of Diagonal Hotels. "For small independent hotel groups, reaching out to the global market is a formidable task given the limits of our resources. VOILÀ is a cost-effective way to offer competitive benefits to retain our existing customers, and to reach out to attain new ones through VOILÀ's global network."

"Diagonal Hotels is one of our newest members, and we are very pleased to see their enthusiasm in embracing Great Hotels Rewards," said Peter Gould, CEO of GHO. "VOILÀ is the backbone of Great Hotels Rewards, which will be a pivotal programme for our group's strategic development. There is no doubt our participating member hotels will realize tremendous benefit."

"Diagonal Hotels represents exactly the type of hotel company that VOILÀ Hotel Rewards was created for," said Marwan Ramadan, President EMEA for VOILÀ Hotel Rewards. "Small hotel companies with innovative minds and the desire to reach out for more than what their resources and immediate market can deliver. It is our pleasure to welcome Diagonal Hotels into our VOILÀ family."

VOILÀ is a brand-neutral programme, and is currently in discussions with additional hotel partners around the world that may qualify to become founding members of VOILÀ Hotel Rewards.


Headquartered in Newport Beach, Southern California, VOILÀ is the first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILÀ is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, the Middle East and Asia. VOILÀ has a launch portfolio of hundreds of hotels, including Spain-based Husa Hotels and Coral International Hotels throughout the Middle East. More information about VOILÀ may be found on the company's website ( or by contacting Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or via email at


GHO's family of brands include Great Hotels of the World ( and Special Hotels of the World (, a forerunner among luxury hotel marketing alliances representing over 240 of the world's finest hotels and resorts. Both brands are driven by six core values, notably to keep members' costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Further information on GHO can be found at or via email at


Diagonal Hotels offers accommodations in: Hotel Alexandra, located right in the centre of commerce, near the most exclusive stores and entertainment areas of Modernist Barcelona; Hotel Augusta, a few minutes away from the Circuit of Catalunya and the Vallromanes golf course; and Hotel Calípolis in Sitges with views of sea and sand in the Garraf coast's most famous leisure and cultural area. The three hotels have modern architecture and vanguard design. More information about Diagonal Hotels may be found at

Contact Information

  • Contact:
    Peter Gorla
    Vice President of Marketing
    949-833-8000 Ext. 218
    Email Contact