Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

July 17, 2009 11:25 ET

Diamond Estates Wines & Spirits Chosen to Represent Chilean Wine Producer Vina San Pedro in Canada

TORONTO, ONTARIO--(Marketwire - July 17, 2009) - Diamond Estates Wines & Spirits Ltd. has been appointed the national sales and marketing agent for top Chilean wine producer Vina San Pedro, announced Murray Marshall, President & CEO of Diamond Estates Wines & Spirits.

Vina San Pedro (VSP Wine Group) is the result of a successful merger in January 2009 of Vina San Pedro and the Southern Sun Wine group. This merger consolidates 11 top Chilean & Argentinean wineries and includes such well known wine brands as the popular Gato Negro line, along with premium offerings under the Altair, Tabali and Casa Rivas wines of Chile and Finca La Celia wines of Argentina, amongst others. The VSP Wine Group currently export over 2.7 million cases from Chile and Argentina to over 55 countries around the world including over 165,0000 cases to Canada.

"With positive sales figures and an on-going growing interest in Chilean wines by the Canadian consumer, we are determined to even further elevate the national brand presence of the current Vina San Pedro brands such as Gato Negro and Finca La Celia and to expand the portfolio with premium additions such as Castillo De Molina, 1865 and 35 South from their strong portfolio of Chilean and Argentine wines" said Marshall. "Consumers are looking for wines from these areas and VSPT have the wines to meet their demands. We are honoured that VSPT have recognized the strength of our sales and marketing team and we are committed to growing both areas to better service these new wines as well as our strong portfolio of existing wine and spirit brands."

Mark Vanston, Vice President Sales and Marketing North America for VSP, stated "We have been observing the growth of Diamond Estates Wines and Spirits in the Canadian marketplace and have been impressed with both the quality and commitment of their people to growing our business and for their innovative approach to developing our brands. We look forward to a long and productive partnership together."

Diamond Estates Wines & Spirits produces, distributes and markets its wines nationally from its own Niagara wineries and vineyards including Dan Aykroyd Wines, 20 Bees Winery, EastDell Estates, Lakeview Cellars, De Sousa Wines and Birchwood Estate Wines. They are an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace. For more information about Diamond Estates Wines & Spirits, please visit www.diamondwines.com.

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