SOURCE: DC Brands International, Inc.

May 31, 2007 18:00 ET

Dickens Energy Cider to Be Featured in Horror Film Remake "Prom Night"

DENVER, CO--(Marketwire - May 31, 2007) - DC Brands International (PINKSHEETS: DCBI) received early promo shots of its popular brand, Dickens Energy Cider, being placed in new movie "Prom Night." Coordinated through Captive Audience, a California-based company that specializes in product placement for television shows and movies, Dickens Cider will be featured throughout the film whenever drinks are served. "Prom Night" is currently in production and is set to be released April 11, 2008.

"The team at Captive Audience has done a phenomenal job of bringing quality opportunities to us," said Richard Pearce, President & CEO of DC Brands. "Since signing on with them, we have a substantial list of about 40 shows and 25 films that we're looking to place our products in."

Captive Audience has identified the following shows as current possibilities: "Bones," "Boston Legal," "Desperate Housewives," "Entourage," "ER," "Las Vegas," "Medium," "My Name is Earl," "Nip/Tuck," "The Office," "The Wire," "Ugly Betty" and more. Since working with Captive Audience, Dickens Cider and Turn Left have been featured in "Scrubs," "Two and a Half Men" and "Less Than Perfect."

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Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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