SOURCE: Digicel


August 23, 2010 13:22 ET

Digicel 4G Broadband Launches Across Jamaica

"Plug, Pay and Go" With Jamaica's Fastest Wireless Broadband

KINGSTON, JAMAICA--(Marketwire - August 23, 2010) - Under the banner, "Plug, Pay and Go," the weekend saw the official launch of Digicel 4G Broadband, Jamaica's fastest wireless broadband service.

The very latest in innovation, Digicel 4G Broadband is super fast, accessible, affordable and reliable -- and is underpinned by Digicel's commitment to best value, best network, best service and best innovation.

With internet penetration in Jamaica currently at a very low 17% or just 110,000 lines, Digicel 4G Broadband is opening up the endless possibilities of the internet to people right across Jamaica. Digicel 4G Broadband is available across all fourteen parishes covering 60% of the population and 200 communities with further rollout planned. That translates to 410,000 households in Jamaica who can take advantage of the multiple benefits of super fast broadband right now.

Digicel has leveraged its existing network and investment in Jamaica of over US$850 million with a further investment of US$22.7 million in rolling out Digicel 4G Broadband. And to drive internet penetration, Digicel is ensuring that as many people as possible are able to have access to and benefit from Digicel 4G Broadband by teaming up with some of Jamaica's most trusted companies like Courts and NCB and credit unions across Jamaica to offer financing plans for computers, laptops, net books and modems.

Set-up is quick and simple. There is no need for expensive cable or landline access. With Digicel 4G Broadband, customers can unleash the power of super fast internet simply by plugging in their Digicel 4G Broadband wireless modem to their computer or laptop and registering their details online.

Value and flexibility are the name of the game. In the same way that Digicel revolutionized the mobile market by making mobile telephony accessible and affordable to all, Digicel 4G Broadband has a range of convenient and affordable prepaid and postpaid plans to suit all pockets.

Customers have unlimited usage and can choose between affordable prepaid 7 day, 14 day or 30 day plans or a monthly postpaid plan.

From gaming and entertainment to social networking and video streaming, customers across Jamaica can quickly and simply connect to the internet when and how they want and enjoy the amazing world of broadband internet.

Colm Delves, Digicel Group CEO, comments; "This is the biggest thing we have done in Jamaica since we launched here nearly ten years ago. Digicel is delivering the fastest and best wireless broadband service to customers across Jamaica and bringing the internet to people and places who have never had it before.

"Recent research from CESifo suggests that a 10% increase in broadband penetration can help to raise annual per capita GDP growth by 0.9 to 1.5 percentage points. With Digicel 4G Broadband, we are making wireless broadband internet an easy-to-access, affordable reality and empowering Jamaican people and businesses to get the best out of the internet -- whenever and however they want it. With Digicel 4G Broadband, the possibilities are endless."

After nine years of operation, Digicel Group Limited has 10.8 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars -- an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

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