SOURCE: Digicel

May 29, 2007 10:23 ET

Digicel Expands Mobile TV Programs

RETV Joins Digicel in Providing Local Mobile TV Programming

KINGSTON, JAMAICA--(Marketwire - May 29, 2007) - Digicel, the fastest-growing mobile telecommunications company in the Caribbean and new entrant to the Central American market, today announced that it has expanded its mobile TV programming line-up with the new addition of another local channel, Reggae Entertainment Television (RETV).The Jamaican station joins Digicel's existing line-up of Mobile TV channels, which include Hype TV, a leading music channel and CVM, one of Jamaica's national television channels.

Digicel's Mobile TV service enables customers to access live, local TV programming, including soap operas, news bulletins, music videos and sports programs from their Digicel cellular phones. The new service launched in 2007, making Digicel the first mobile operator in the region to offer all live, all local mobile TV programs. The company has plans to continue expanding its mobile TV offering across its network of 22 markets during this year.

"We are excited about partnering with Digicel to offer this innovative service in Jamaica. While the full potential of mobile TV is still to be explored, it is important that we strive to grow and diversify with these new technologies," said Lester J. Spaulding, chairman of the RJR Group, the parent company of RETV.

Digicel Mobile TV is powered by Vimio Plc., an international provider of media distribution solutions and content to mobile network operators. Digicel's Mobile TV service is accessible on a wide range of top brand Nokia and Sony Ericsson GPRS-enabled handsets. Customers can access the service by selecting the Mobile TV link within the mobile content service Digicel Live on their handsets.

'We are happy to announce the expansion of our Mobile TV service. Demand for this service has significantly increased among our customers and we're pleased that we can deliver them additional options," said Ralf Ohlhausen, Group Products Director at Digicel Group.

NOTE TO EDITOR:

The following handsets are available with Digicel's Mobile TV service: Nokia 6630, Nokia 6680, Nokia 7610, Nokia E50, Nokia E70, Nokia N70, Nokia N71, Nokia N91, Sony Ericsson P800, Sony Ericsson P900, Sony Ericsson P910 and the Sony Ericsson P990.

For more information on Digicel's Mobile TV service, please visit www.digiceljamaica.com/digicel_live.

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. After five years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in 22 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Trinidad & Tobago and Turks & Caicos. Digicel also has a license in Guatemala and coverage in St. Martin and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup. Visit www.digicelgroup.com for more information on Digicel.

ABOUT RE TV

Reggae Entertainment Television (RETV) is one of the leading entertainment cable channels, which highlights the Jamaican entertainment industry, by providing local and overseas programmes based primarily on the Jamaican culture and reggae genre. RETV takes an in-depth look at the players in the entertainment industry through creative programming, including interviews, coverage of events and concerts, as well as, several signature RETV shows.

RETV dominates the youth television market in Jamaica, with our core audience ranging between the ages of 10 - 30, with over 500,000 viewers weekly. Surveys show us as the most watched local television channel in Jamaica (inclusive of CVM and TVJ) for this age group.

ABOUT JNN

JNN is Jamaica's first and only 24-hour local news cable channel, providing viewers with fast, accurate and comprehensive news coverage. Its mission is to consistently broadcast Jamaican-related news programming at first-world, international standards.

JNN is focused on highlighting local news, sports, finance and entertainment along with relevant regional and international news, employing the "Bloomberg"-style broadcast format complete with JSE stock market ticker, weather reports and breaking news.

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