SOURCE: Digicel

November 28, 2008 16:12 ET

Digicel Launches in BVI With US$17 Million Investment

Caribbean's Leading Mobile Telecommunications Operator to Drive Mobile Penetration With Superior Service, Reliable Coverage and High Value Offerings

ROAD TOWN, TORTOLA--(Marketwire - November 28, 2008) - Digicel, the largest mobile operator in the Caribbean and new entrant to the Central American market, today launched services in the British Virgin Islands (BVI) -- its 25th market in the Caribbean and Central America and 30th market world-wide. With an investment of US$17 million, Digicel introduces a new era of choice and competition for mobile customers in BVI.

With a population of 23,000 and mobile penetration at an estimated 90 percent, Digicel's investment in BVI focuses on building a brand new state-of-the-art network that provides coverage to 98 percent of the population. The new network is supported by 24/7customer care, first-to-market innovations such as self-service top up machines with 24-hour access and online bill payment, as well as a wide range of affordable handsets.

"We are delighted to launch in the British Virgin Islands and are looking forward to demonstrating to customers what being with the Bigger, Better Network means," Colm Delves, Digicel Group CEO, said of today's launch. "I would like to thank the Government for all of its assistance with our entrance to this market. As the third entrant, we will drive competition for the good of consumers by providing the best coverage, the best care and the best value to the people of this country. This is an exciting time for us both here in BVI -- and more widely -- as we continue to expand our global presence and delight customers with what we do and how we do it."

Digicel BVI is led by Alan Bates, who has worked with Digicel since 2003. Serving as Head of Sales and Distribution for the Dutch Caribbean region and Sales Director for Digicel Bermuda, Bates has played an instrumental role in leading the company's operations to the number one position in the market.

With a thriving tourism and financial services industry, BVI has one of the most prosperous economies in the Caribbean. BVI covers a group of 16 inhabited and more than 20 uninhabited islands, with the main islands being Tortola, Virgin Gorda, Jost van Dyke and Anegada.

About BVI
Location: Caribbean, between the Caribbean Sea and the North Atlantic
Ocean, East of Puerto Rico
Population: 23,552 (July 2007 estimate)
Industry: Tourism represents 45 percent of the national income
Telecommunications: Cable & Wireless (fixed & mobile), CCT Global
Communications, BVI Cable TV

ABOUT DIGICEL GROUP

Since its launch in 2001, Digicel has become the largest wireless telecommunications operator in the Caribbean with more than six million customers. After seven years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications -- the company is also a new entrant to the Central American market.

Digicel is incorporated in Bermuda and now has operations in 25 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, British Virgin Islands, Curacao, the Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. With a launch planned imminently in Panama, Digicel expects to be in 26 markets by the end of the year. The Caribbean company also has coverage in St. Martin and St. Barths.

Digicel is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team and Special Olympics teams and is title sponsor of the Digicel Caribbean Football Union Cup and the Copa De Naciones, the Caribbean and Central American qualifiers to the CONCACAF Gold Cup.

Visit www.digicelgroup.com for more information on Digicel.

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