SOURCE: MarketingProfs


January 12, 2010 10:00 ET

Digital Expert Mitch Joel, Author of "Six Pixels of Separation," to Keynote at MarketingProfs' B2B Forum May 5

LOS ANGELES, CA--(Marketwire - January 12, 2010) - Mitch Joel, author of "Six Pixels of Separation," will demonstrate how business-to-business marketers can cost-effectively leverage digital and social media to connect with a global audience and customer base, in his Keynote Address at the MarketingProfs Business-to-Business Forum 2010 being held May 4-5 in Boston, MA.

In his cutting-edge presentation, Six Pixels of Separation: How B2B Connects in a Connected World, Joel will instruct attendees from B2B companies nationwide on how to choreograph their presence in social media, and their digital outreach, to boost profits and overall business success in today's newly connected marketplace.

"With the advent of digital and social media, the old barriers separating businesses from the prospects they seek to serve have crumbled. Mitch Joel is at the forefront of the new marketing strategy that emphasizes connectedness -- reaching prospects and serving clients from within a vital community," said Susanne Sicilian, VP, Events at MarketingProfs. "No longer are marketers on the outside looking in, trying to drum up business. The real action is as a participant among social communities. Mitch will show our attendees how to establish a welcome presence in these new interactive marketplaces and boost their B2B profits as a result. We are truly excited about presenting his cutting-edge insights and instruction."

Mitch Joel is president of Twist Image -- an award-winning digital marketing and communications agency. In 2009, Twist Image was named one of the Top 10 Marketing Agencies in Canada by Marketing magazine. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40. His newspaper business column, "New Business: Six Pixels of Separation," runs bi-monthly in both The Montreal Gazette and the Vancouver Sun, and his monthly column, "Ultraportable," is featured in enRoute magazine. His first book, "Six Pixels of Separation," is a business and marketing best-seller.

The MarketingProfs Business-to-Business Forum 2010 takes place May 4-5 at the Seaport World Trade Center Boston, in Boston, MA. This one-of-a-kind meeting of the minds draws B2B marketers from across the nation to brainstorm, network, and problem-solve the latest challenges facing B2B companies across a wide spectrum of businesses.

About MarketingProfs

MarketingProfs is a rich and trusted resource that offers actionable know-how regarding marketing applications of Facebook, Twitter, and other social media tools along with coverage of more traditional marketing topics, such as lead generation and email marketing. The MarketingProfs team is committed to helping you market your products and services smarter. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up our more than 353,000 members. Our library of more than 3,000 articles, online seminars, conferences, discussion forum, and special reports deliver the tools, templates, and tactics you need to quickly turn even the toughest marketing challenge into your own marketing success story.

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