SOURCE: Digital Family Inc.

Digital Family Inc.

December 02, 2009 15:50 ET

Digital Family Recognizes Scott Painter With Outstanding Achievement Honor

Internet Cars Sales Pioneer to Be Celebrated for Web Innovations

LOS ANGELES, CA--(Marketwire - December 2, 2009) - Digital Family is proud to announce that its annual Outstanding Achievement Honor for 2009 will be given to the serial Internet entrepreneur Scott Painter. The Digital Family Outstanding Achievement Honor is bestowed annually upon a person whose leadership, technical innovation, business acumen and community involvement have made a significant impact on Southern California's digital media community.

Painter will be honored on Wednesday, December 2nd, as part of the Digital Family Reunion '09 -- an event that brings together the Southern California technology and business communities to share ideas, network and socialize in a casual, relaxed environment. The second annual Digital Family Reunion -- held at Wokcano Restaurant, 1413 Fifth Street in Santa Monica, from 6:00 PM to 11:00 PM -- promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

Painter has made a name for himself in the digital entrepreneurial space through his solid track record of founding and running multiple successful, tech-savvy online business and having raised hundreds of millions in venture capital for dozens of companies over the past fifteen years. His latest endeavor, Zag (, offers consumers a robust auto shopping, research and pricing technology platform that saves buyers money by concentrating group buying power -- enabling the industry to finally function as a free market.

In 2008, Painter took the next step toward his goal of total pricing transparency by announcing TrueCar (, which shows car buyers and dealers what people actually paid for each make, model and trim level of every car in every market -- so they can know exactly what a good price or a great price is, and most importantly, what's overpriced. Painter is co-founder of Pricelock, an innovative company that is providing protection against rising gas prices. In the spring and summer of 2008, Pricelock partnered with Chrysler to offer a $2.99 gas guarantee incentive program for Chrysler customers. He also is co-founder and a board member of BrightHouse, Inc., a Southern California-based incubator that discovers and methodically develops big ideas into market-changing companies.

Painter was at the forefront of online car websites, founding in 1998. CarsDirect led to the first generation of online car sites and propelled the world's major automotive manufacturers and their franchised dealers to embrace the Internet. Under Painter's leadership, secured more than $350 million in funding and played a principal role in the transformation of the automotive retail industry into one driven by consumer expectations, customer service and trust.

Digital Family prides itself as being on the cutting edge of innovative and new media from around the world. Selected by members of the Digital Family community, the Outstanding Achievement Honor recognizes those exceptional individuals whose achievements have impacted our local economy, advanced our community and inspired our collective vision for what is possible in the greater technology and business communities.

Tickets to the event are available at

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