SOURCE: Rovion

August 30, 2005 08:05 ET

Digital Spokespeople Direct Traffic to Shopping Information on 'Stuff Guide' Web Site

BlueStream™ Brings 10% Click-Through Rates on New Web Site

OWINGS MILLS, MD and ATLANTA, GA -- (MARKET WIRE) -- August 30, 2005 -- Rovion Inc., the leading creator of online video spokespersons, and HowStuffWorks, widely recognized as the leading source for clear, reliable explanations of how everything around us actually works, combined talents to creatively launch HowStuffWork's new website,, that helps Internet users make better buying decisions across multiple product categories. is utilizing Rovion's unique and innovative borderless streaming video product to drive its visitors to where consumers can get all the information they need to shop smarter.

Rovion's BlueStream™ technology allows websites to digitize a spokesperson and literally put them inside the homes and offices of target audience members. The spokesperson directs users to special offers and other parts of the website, encouraging user participation, retention and increased spending.

While other organizations, such as professional sports teams, television stations, and entertainment companies have used Rovion's services, is one of the first consumer product related sites leveraging Rovion to anticipate consumer needs in the next step of navigation. The effects of the promotion have resulted in a 10% click-through rate, which far exceeds industry standard click through rates.

"Rovion is pleased to partner with HowStuffWorks to help to direct its visitors to a resource where they can now learn more about the products they want to buy or research," notes Rovion CEO, Len Ostroff. "It's exciting to see the ways that BlueStream is able to be used to enhance and drive e-commerce solutions."

"We were very pleased by the preliminary results of piloting the Rovion technology within our networks of websites," said Greg Swayne, President of HowStuffWorks. "The unique video vignette allowed a seamless and natural navigation for consumers that were educating themselves on the category of digital cameras on over to to get additional decision-making information such as detailed buying guides, product reviews, helpful tips and comparison shopping tools."

Simplicity is a key factor in BlueStream's successful penetration of the market. It only requires the website owner to add one line of JavaScript to their web page. Rovion provides everything else to enable a lifelike video overlay of a human being speaking to the website audience. If a site would like to create a customized promotional message that is not already filmed, Rovion provides expert help with writing scripts, hiring talent and shooting the video itself. For the consumer visiting the site, BlueStream™ appears as a seamless automatic video message that politely loads in the background and works with all standard operating systems and browsers.

Rovion's BlueStream™ technology is currently used on websites for promotion, direct response, advertising, e-learning, internal corporate communications, "website tour guides," promotions and a host of other uses.

About HowStuffWorks

HowStuffWorks, a subsidiary of The Convex Group, is widely recognized as the leading source for clear, reliable explanations of how everything around us actually works. Through the flagship Web site, a popular series of books, an acclaimed kids' magazine, as well as many other ventures, the award-winning company has helped explain the world for millions of curious people. With thousands of articles, content features and illustrations populating ten different content channels, HowStuffWorks is updated daily and has something for everyone. Attracting several million unique users each month, has become a popular destination among an information-seeking audience interested in learning how just about anything works.

About The Convex Group, Inc.

The Convex Group, Inc. is a media and entertainment company with an extensive patent portfolio that acquires and integrates unique assets to create new media networks. The company, based in Atlanta, Georgia, owns or controls proprietary distribution and content platforms, including the "HowStuffWorks" franchise, the exclusive rights to "in-lid" CD-ROM distribution, which it operates through the LidRock division, and the Flexplay technology that enables time-limited, on-demand viewing of movies, games and other content delivered on a DVD.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading creator of online video spokespersons for web publishers, media organizations, advertisers, and business users. Rovion's patent-pending BlueStream™ technology has revolutionized the process of incorporating broadcast-quality special effects into the broadband web experience, enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

BlueStream™ has been licensed to hundreds of organizations, including Barnes and Noble, A&E Network, Comcast, Discovery,,, Reynolds and Reynolds, Roush Racing,, the Miami Heat, Atlantic Records, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream.

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