Punch Communications

Punch Communications

March 16, 2010 14:00 ET

Digital Subsets Have Affected Outside Interpretations of the PR Industry

LONDON, UNITED KINGDOM--(Marketwire - March 16, 2010) - The continued evolution and development of digital subsets of public relations has had an impact on the interpretation of the industry as a whole by business leaders according to PR, search and social media agency Punch Communications.

Past research from PR Week has illustrated that many senior communications practitioners are of the opinion that outside perceptions of public relations have improved in recent times. Digital agency Punch has indicated that the advancements in digital technology and the necessity for businesses to adopt online awareness that has lead to PR agencies and consultancies being regarded more highly.

With many PR agencies finding success through flexibility in adapting to the rapidly changing nature of the online world during the economic downturn, the industry has studied emerging techniques for online PR reputation management and some agencies consequently advise on how best to manage business presences on the internet.

Pete Goold, MD of tech PR experts Punch, said: "Many businesses have struggled in finding the time and resources needed to fully understand, action and monitor online reputation themselves. It has become the role of PR agencies to develop their clients' knowledge and advise them on which aspects of online marketing they need to engage in.

"The engagement aspect of social media has meant that marketing is no longer a one way conversation with consumers, providing a medium for both brands and customers through which they can interact with one another. In many cases it has become the remit of PR agencies to manage and advise on this interaction, and business leaders have found this knowledge reassuring."

PR, social media and SEO agency Punch has developed its digital skills throughout the economic downturn, and provides such services to 75% of its clients. This growth has continued into 2010, with the agency acquiring a number of new clients, and seeking additional practioners to add to it's already experience team of PR consultants.

For more information, please call 01858 411 600, or visit punchcomms.com.

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