SOURCE: DigitalPersona

September 27, 2007 08:00 ET

DigitalPersona Launches PartnerPersona™ Reseller Program

PartnerPersona Program Provides Extended Benefits and Training for Resellers to Capitalize on Growing Fingerprint Biometrics Vertical Market Opportunities

REDWOOD CITY, CA--(Marketwire - September 27, 2007) - DigitalPersona, Inc., the leading provider of biometric authentication solutions for enterprise networks and commercial applications, today announced the launch of PartnerPersona, a newly enhanced partner program that introduces training and incentive packages for DigitalPersona resellers. PartnerPersona will help foster new partnerships with resellers who provide specific services to vertical and commercial markets and those who are staffed with registered Small Business Specialists and Microsoft Certified Systems Engineers (MCSEs).

DigitalPersona's leading end-to-end fingerprint authentication solutions, in use by more than 90 million people worldwide, are proven to be cost-effective, convenient, and easy-to-use, making them attractive to channel partners targeting increasing customer demand in this rapidly growing market. Channel partners can offer customers the benefits of network security, regulatory compliance, and ease of password management, while taking advantage of DigitalPersona's high-quality channel support, training, and commitment to success.

"It is refreshing to work with an experienced vendor who offers superior channel support along with top-notch solutions," said Bryan Boam, President of Network Consulting Services, Inc. "We've been a premier partner of DigitalPersona for several years, offering professional services and expertise for the deployment, configuration, and implementation of their fingerprint authentication solutions. The level of professionalism and partner tools available has benefited our business and strengthened our relationship with DigitalPersona."

Training programs are available for sales and technology representatives to effectively position and support DigitalPersona's solutions. For authorized resellers, DigitalPersona will offer web-based training while premier resellers can receive in-person training. Other key benefits both levels of the program receive include:

--  Incentive programs providing incremental bonuses for representatives
--  Access to DigitalPersona support resources
--  Co-marketing programs that contribute to revenue growth
--  Access to secure partner portal with an array of sales tools
--  Monthly newsletter with all of the most current updates
    

"The PartnerPersona program will better align our partners with our growth strategies," said Pauline Turski, channel marketing manager at DigitalPersona. "With this enhanced reseller program, DigitalPersona is looking to foster even stronger partnerships with resellers by providing a solid foundation of value-added services that can help partners to effectively promote the company's leading fingerprint authentication solutions."

By partnering with resellers through this new partner program, DigitalPersona will grow its market presence with deeper penetration into vertical sectors such as finance, healthcare, and state and local government that want to improve network security and regulatory compliance while resolving password management problems.

DigitalPersona is targeting resellers and distributors who currently hold Active Directory expertise, staff at least one MCSE or one registered Small Business Specialist. Resellers who currently sell security solutions and who offer professional services such as deployment, configuration and implementation will benefit by offering a value-add service thus incurring an incremental revenue stream. By instituting these prerequisites with its resellers, DigitalPersona will be able to strengthen growth in areas of small as well as medium to large business with its solutions.

Among features available today to DigitalPersona authorized resellers is the DigitalPersona Partner Portal, where partners can access a variety of valuable content and tools including white papers, case studies, presentations, price calculators and more that help support, promote and sell DigitalPersona solutions.

Earlier this year, DigitalPersona was recognized as an Emerging Vendor by CRN.

About DigitalPersona

DigitalPersona is the leading provider of biometric authentication solutions for enterprise networks, developers and consumer OEMs.

DigitalPersona has strategic relationships with market-leading manufacturers including Microsoft and over 100 resellers worldwide. DigitalPersona® Pro, the company's flagship turnkey security solution for enterprise authentication, is used by leading organizations such as the U.S. Department of Defense, Cargill, Telefonos de Mexico S.A. de C.V, (TelMex), United Bankers' Bank and Sutter Health/CPMC. For more information contact DigitalPersona, Inc. at +1 650.474.4000, or visit www.digitalpersona.com.

Contact Information