SOURCE: DigitalPost Interactive

October 09, 2007 05:00 ET

DigitalPost Interactive Partners With Qualex (Kodak) -- Prints Now Available Through Company's Compelling Family Websites

Deal Gives Company and B2B Clients Instant Access to $1 Billion Custom Photo Products Market

IRVINE, CA--(Marketwire - October 9, 2007) - DigitalPost Interactive (OTCBB: DGLP), a provider of user-friendly web platforms for digital media sharing and social networking (Web 2.0), announced today that it has aligned with Qualex, Kodak's wholesale photo finishing division, to offer a wide range of photo-related merchandise through its personalized family websites. The family websites are available through a variety of channels and companies, and provide consumers with a visually stunning way to permanently display their photos, videos, and more in a safe yet engaging environment.

"This significantly increases our value proposition for business partners," stated Michael Sawtell, CEO, DigitalPost Interactive. "Now, every time a company re-brands our websites or adopts our Web 2.0 platform, we can each earn revenue from subscription fees and the sale of Kodak quality merchandise like prints, mugs, T-shirts, and more. We're thrilled to work with Kodak to give consumers a convenient new way to enhance their photo experience while creating exciting new revenue opportunities for our company and its clients."

According to Photofinishing News, the market for custom photographic products will total $1 billion in the U.S. this year. This deal provides DigitalPost and its clients with a turnkey solution to directly access this market.

Beginning today, customers and family site visitors can instantly order photo-related merchandise from their sites and have orders shipped directly to their door that week. The products are fulfilled by Qualex, are competitively priced, and are backed by Kodak's world renowned quality. With each family site averaging 15 or more visitors per month at an average of nearly 10 minutes per visit, this new functionality significantly increases the revenue opportunities for the company and B2B clients who re-package and re-sell its technology.

"This relationship gives DigitalPost Interactive immediate access to this rapidly growing segment of the consumer digital photography market," said Mark DeSimone, President, Qualex Inc. "By working together, their customers will now have exciting new ways to enjoy their media both on and offline."

About DigitalPost Interactive

DigitalPost Interactive is an innovator in the $20 billion digital media-sharing and social networking space, providing advanced technology that makes Web 2.0 easy to offer, and easy to use. The company's visually stunning, user-friendly Web 2.0 platforms give consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and rebrandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites and, please visit

About Qualex Inc. and Eastman Kodak Company

Qualex Inc. is one of the largest wholesale photo finishing companies in the world. Qualex offers traditional print and digital output solutions by operating a large network of commercials labs throughout the United States and Canada. The company is a wholly owned subsidiary of Eastman Kodak Company (NYSE: EK) and is headquartered in Durham, NC. Qualex and Kodak are continuously researching, designing, and implementing innovative output technologies that allow consumers to enjoy their pictures and images in ways never before imagined. More information about Eastman Kodak Company is available at

Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.

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