SOURCE: TeleTech


April 15, 2010 22:00 ET

Direct Alliance Revenue Generation Solution to Boost Public Sector Sales for Leading Technology Company

TEMPE, AZ--(Marketwire - April 15, 2010) -  Direct Alliance has been selected by a leading technology company to design, implement and manage a multi-million dollar revenue generation solution to enhance the client's public sector market coverage and drive market share. Direct Alliance is an award-winning provider of comprehensive go-to market sales and marketing solutions, and a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC).

Under a multi-year agreement, Direct Alliance will deploy its award-winning public sector sales solution to generate incremental revenue among state, local, and education entities. Dedicated account executives will build and grow sales relationships leveraging the company's proprietary tools and techniques.

This unique sales solution will be further enhanced with robust marketing analytics, propensity modeling and electronic direct marketing to sell the client's wide array of products and services. Direct Alliance will apply its contract management tools to identify growth opportunities within current and new public sector contracts, and manage a bid desk to identify and track competitive public sector bids and proposals.

"The Direct Alliance government sales team transforms public-sector business opportunities using extraordinary people, solutions and technology," said Judi Hand, president and general manager of Direct Alliance. "We deliver results by creating engaging brand experiences for clients, and are pleased to do so for this global technology leader."

Direct Alliance is a recognized leader in outsourced sales and marketing solutions; helping clients achieve sales and marketing goals through its turnkey go-to-market sales strategies. For more information about Direct Alliance, please visit our Web site at

Direct Alliance offers integrated sales and marketing outsourcing solutions for its clients across a variety of countries and industries including public sector, high tech, retail, healthcare, software, consumer electronics, and telecommunications. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated sales solutions such as professional inside sales programs, lead generation, account management, customer acquisition, direct marketing, analytics, e-commerce, and order management. These solutions enable highly recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the most competitive revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs more than 700 people. It is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 technology-enabled global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit or call 800.656.5827.

TeleTech is one of the largest and most geographically diverse global providers of technology-enabled business process outsourcing solutions. TeleTech and its subsidiaries have a 28-year history of designing, implementing, and managing critical business processes for Global 1000 companies to help them increase revenue, improve their customers' experience, expand their strategic capabilities, and increase their operating efficiencies. By delivering a high-quality customer experience through the effective integration of customer-facing front-office processes with internal back-office processes, we enable our clients to better serve, grow, and retain their customer base. We use Six Sigma-based quality methods continually to design, implement, and enhance the business processes we deliver to our clients and we also apply this methodology to our own internal operations. TeleTech and its subsidiaries have developed deep domain expertise and support more than 270 business process outsourcing programs serving approximately 90 global clients in the automotive, communications and media, financial services, government, healthcare, retail, technology and travel and leisure industries. Our integrated global solutions are provided by approximately 45,000 employees utilizing 35,600 workstations across 68 delivery centers in 16 countries. For additional information, visit

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