SOURCE: CognitiveDATA, Inc.

October 30, 2006 13:30 ET

Direct Marketing Industry Veteran J. Edward Horton Joins CognitiveDATA Executive Leadership Team

LITTLE ROCK, AR -- (MARKET WIRE) -- October 30, 2006 -- CognitiveDATA, Inc., an industry-leading marketing technology firm, announced today it has added to its executive leadership team through the hiring of industry executive Edward Horton. Horton boasts an extensive background in marketing, sales and business leadership for successful high-growth technology companies including Metromail and Acxiom Corporation.

Prior to joining CognitiveDATA, Horton held several senior positions at Acxiom since his tenure there beginning in 1987. As CMO at Acxiom from 2001, Horton served as part of the corporate leadership team where he was charged with spearheading the company's strategic relationship endeavors as well as overseeing a variety of marketing consolidation initiatives for the $1.2B firm. Horton also held business development positions at Metromail Corporation and Diversified Human Resources Group.

"I am extremely enthusiastic to join a firm of talented people who are leading the direct marketing industry with true product innovation." Horton calls IntelliDRESS® "the most innovative contribution to the mailer's toolbox since National Change of Address" and cites "advanced data quality as the single most poignant issue facing mailers in the next decade."

"Horton's proven ability to lead people, develop effective market strategy, and forge industry alliances will be tremendous assets to CognitiveDATA as we expand the distribution of our data quality technology into new verticals," said Rod Ford, Company CEO. "We are also pleased to have an industry captain, such as Horton is, recognize and endorse our innovation."

About CognitiveDATA

CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology. The company is the inventor of IntelliDRESS®, which boasts several hundred clients, including some of the largest direct mailers in the country. For more information, visit

About IntelliDRESS

IntelliDRESS® is an advanced customer recognition and mail optimization solution, engineered specifically for the response-driven direct mailers. The proprietary on demand process uses "best of breed" advanced database engineering matching algorithms, response driven data assets, and data linking technology to consolidate buying identities, locate branded buyers at their current address, and proactively identify low response promotions.

Contact Information

  • Contact Information:
    Rodney A. Ford
    President & CEO
    CognitiveDATA, Inc.
    (501) 975-7580
    Email Contact