SOURCE: Direct Textbook

Direct Textbook

February 03, 2010 14:34 ET

Direct Textbook Reports an Increase of 50 Percent in eBook Sales Among College Students

eBooks Gain Popularity Among Cost and Eco-Conscious College Students

PORTLAND, OR--(Marketwire - February 3, 2010) - Direct Textbook, a leading textbook price comparison site, announced today an increase of 50 percent in ebook sales. The website, which helps college students and their parents find the best prices on new, used and electronic textbooks, cites the rising cost of college textbooks as a major factor in the increase in popularity of ebook formats. According to the site, many ebooks sell for 30 percent less than new textbook prices.

"Textbooks prices continue to be a burden for families struggling to put their children through college," said Chris Lindgren, president. "For students and parents searching for significant savings on textbooks, downloadable and online ebooks are helping them stretch their dollars."

"Additionally, the majority of today's college students are members of the digital generation, so ebooks are well-suited to their lifestyle," Lindgren continued. "eBooks are also an ideal choice for students who are passionate about environmental issues."

Since 2002, Direct Textbook has helped college students and their parents find the best deals on college textbooks. While used textbooks have been a popular option in recent years for students on a budget, downloadable and online ebooks now offer even more savings. And when using Direct Textbook's price comparison tools, ebooks are becoming one of the most popular choices once students weigh their options.

In addition to significant savings, ebooks have a number of built-in benefits. While formats differ, many ebooks are searchable and offer the ability to annotate and highlight content. Some ebooks also offer interactive features to further enhance the learning experience.

For some, ebooks do have drawbacks. Many downloadable ebooks only allow access from one computer, while online ebooks require Internet access to access the content. Additionally, most downloadable ebooks require users to install software prior to use. However, while these factors may be viewed as inconvenient to some, they are not likely to hinder the growth in popularity or sales of ebooks among college students.

"Recently, the State of California passed a law mandating that companies that sell textbooks to college students in the state will have to make electronic versions of their books available by 2020," said Lindgren. "This is just one of the signs that clearly illustrates the anticipated growth of ebooks and their popularity among college students and faculty."

For more information on ebooks, or to compare traditional textbook and ebook prices, visit A detailed FAQ and other resources are readily available.

About Direct Textbook

First launched in 2002, Direct Textbook helps parents and students search more than 30 online bookstores for bargain textbooks, saving them money and time. The company has helped more than one million parents and students get more for their used books with its college textbook buyback price search, and save up to 90 percent on textbook purchases. Visit for more information.

Contact Information

  • For more information, contact:
    Megan Gibson
    Communications Coordinator
    Phone: (503) 930-4568