SOURCE: Rothman Research

Rothman Research

April 23, 2010 09:03 ET

Discretionary Stocks Have Growing Prospects in 2010

JOHANNESBURG, SOUTH AFRICA--(Marketwire - April 23, 2010) - -- During the recession, one of the natural reflexes of consumers is to cut down on discretionary spending as those are nonessentials that can be forfeited as compared to basic essentials like food. However, with more and more economic data and earnings reports weighing towards a sustained recovery and consumer confidence starting to kick in, the trend towards increased spending on discretionaries becomes as natural as forfeiting them in times of 'thin cows.' One company that is expected to show some good performance in its upcoming quarter earnings results is Walt Disney Co. (NYSE: DIS). The company has scheduled its earnings report on May 11th, 2010. "Disney's share price has doubled in the past year, and we believe that a recovering economy will have positive impact on its revenue," stated Jack Benassi of "The Company is doing a great job with its cost cutting measures and we won't be surprised to see strong readings in the upcoming quarter."   

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Another company that will be in the limelight during this earnings season will be Time Warner Inc. (NYSE: TWX), but it could be for the wrong reasons. If time was hard for Time Warner during the recession, economic recovery times might prove to be challenge as well. The company was recently downgraded from Outperform to Market perform on grounds that the company shows no appealing catalyst for growth. "The company seemed to have played all its cards and has basically nothing left to entice investors' interest," commented Jack Benassi of "Time Warner will be releasing its quarterly results on May 5th, but we are not overly excited as we do not believe we will see any positive development from this stock." 

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Summer holidays' blockbuster movies will have a good impact on the overall sector based on how well the industry has been doing in the first three months of 2010. But how well the diversified industry will execute in 2010 still remains largely depend on how fast and how far the economic recovery goes.

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