SOURCE: Claritas Inc.

September 28, 2005 08:00 ET

Distribution of Investment Dollars for Affluent Seniors Shifts Most Markedly at Age 70-Plus

Claritas Market Audit Findings Show That Despite the Shift, the High Net Worth Mature Market Still Lists Stocks and Bonds as Its Key Investments

SAN DIEGO, CA -- (MARKET WIRE) -- September 28, 2005 -- Affluent senior citizens who face any number of investment decisions based on age, some of which are driven by governmental regulations, begin to markedly redistribute their investments at age 70, not 65, the common retirement age, according to the Market Audit® -- a comprehensive survey of household financial behavior fielded by Integras, the advanced analytical services division of market research leader Claritas Inc.

The analysis found that the shift for those aged 70 or older occurred most notably in the area of asset management accounts, which ranked second among various investment vehicles at 21 percent, compared to stock and bonds, which was the number one investment for the same age group at 36 percent. Asset management accounts allow investors to consolidate all their banking and brokerage accounts into one central account.

However, for investors in the 60 to 64 and 65 to 69 age groups, there was a comparatively minimal difference between the number one and two investment areas. For this age group, IRAs came in second -- also to stocks and bonds -- at 22 and 23 percent respectively, compared to 27 and 28 percent for stocks and bonds. Data for this analysis was developed from over 175,000 interviews comparing distribution of investment dollars of the mature market in high net worth households (investable assets of more than $500,000).

Distribution of Investment Dollars of the Mature Market in High Net Worth Households -- Graph:

Overall, IRAs ranked third in the analysis for investors 70-plus at 18 percent, and coming at the same ranking for those in their 60s was asset management accounts at 15 percent for 60 to 64 year olds and 18 percent for investors 65-59 years old.

About Integras

Formed in January 2003, Integras provides high-end analytical consulting and advanced decision support for marketing and location strategy. A division of Claritas Inc., Integras combines sophisticated quantitative analysis with the broadest array of consumer and business data available in the United States to help companies make better strategic decisions. In addition to conducting four syndicated surveys (Insurance Audit, Market Audit, Convergence Audit and Restaurant Audit), the Customer Research and Targeting business unit of Integras conducts custom primary market research on behalf of their clients. For more information about these and other Integras services visit

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at and

Contact Information

  • Contact:
    Stephen F. Moore
    Claritas Inc.
    (858) 677-9634
    Email Contact