SOURCE: Adventure Central

October 01, 2007 16:03 ET

The Distribution Solution: Adventure Central Connect Debuts at Adventure Travel World Summit

Adventure Central Introduces New E-Commerce Solution to Quickly and Easily Expand Tour Operators' Customer Reach

DENVER, CO--(Marketwire - October 1, 2007) - Adventure Central™, the leading provider of distribution and online booking services for adventure and experiential travel, announced today that they will demonstrate their new solution of next-generation online distribution services, Adventure Central Connect™, during the Adventure Travel World Summit (Booth #134).

The innovative distribution service, Adventure Central Connect, draws on the e-commerce technology and burgeoning distribution network of Adventure Central. It does so without a hefty investment or technology commitment from tour operators and will enable them to reap the benefits of 24x7 online booking and to experience greater performance, profitability and growth. Key benefits of Adventure Central Connect include a convenient wizard to update available activities, the ability to sell those activities across multiple distribution channels with the click of a button, and unlike many other distribution services -- secure payment processing into the tour operator's own merchant account.

Adventure Central Connect builds on the success that Adventure Central has had over the past several years with Adventure Central Office™, the premier reservations and business management solution designed specifically for adventure and experiential tour operators and outfitters.

"We found that some tour operators had reservation systems of their own, but still wanted to take advantage of the distribution channels Adventure Central can provide. Adventure Central Connect allows tour operators to maintain control of their trips and rates while quickly broadening their reach through a secure and qualified distribution network that continues to grow," said Dick Schulte, CEO of Adventure Central. "And if clients find they need a reservations and customer management solution to handle that growth, it's quick and easy to upgrade to Adventure Central Office, our industry leading set of business management tools designed and dedicated for adventure and experiential travel tour operators."

Adventure Central CEO Dick Schulte will be among the featured speakers at the conference on Saturday, October 6th, during the session entitled "From Niche to Mainstream: How Online Distribution Channels are Driving Adventure Travel Growth."

**To arrange an interview and/or a product demonstration with Adventure Central at ATWS, contact Aleece Koss at aleece.koss@adventurecentral.com or 877-224-2383 x119.

About Adventure Central

Denver-based Adventure Central is the leading provider of travel distribution and online booking services for adventure travel outfitters. The company offers a robust online booking and travel inventory management solution to tour operators as well as connectivity to online distribution partners. Adventure Central delivers new, powerful and cost-effective tools that enable tour operators to grow revenues, attract and retain customers, and reduce operational costs. For more information on Adventure Central, call 303.292.5522 or visit www.adventurecentral.com.

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