SOURCE: YouTube

August 08, 2008 08:00 ET

Dive Deep Into the Summer Games on YouTube

The Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing and Travel Channel Videos Are Available Through a Single YouTube Destination

SAN BRUNO, CA--(Marketwire - August 8, 2008) - YouTube, the leading online video community that allows people to discover, watch and share originally created videos, today announced the debut of The Summer Games YouTube Channel (http://www.youtube.com/ytsummergames). Exclusively populated with videos from a selection of premier news organizations, this centralized hub enables people to immerse themselves in all aspects of the happenings in Beijing.

The Summer Games YouTube Channel showcases vibrant scenes as they unfold through news, analyses, expert insights, human interest pieces, insider interviews, behind-the-scenes footage, features and cultural videos. The Associated Press, Getty Images, The New York Times, Reuters, Sexy Beijing and Travel Channel videos that capture the excitement are organized into themed playlists dedicated to areas of the games not typically covered by traditional broadcast outlets.

"The Summer Games YouTube Channel is the ideal first-stop for fans because it provides a comprehensive view of what's going on in Beijing," said Steve Grove, YouTube's head of news and politics. "Contributing media organizations have their fingers on the city's pulse and they're sharing the action with a worldwide audience through one location on YouTube."

"As the Official Photographic Agency of the International Olympic Committee, Getty Images is poised to offer comprehensive coverage of the world's most prestigious sporting event," said Lee Martin, senior vice president, Sales, Europe. "YouTube's platform enables us to share our powerful imagery that uniquely captures the spirit of the games in Beijing with an unprecedented global community."

YouTube extends the life of Summer Games videos beyond an evening by enabling people to respond to and interact with them at their own convenience. No matter where they are in relation to Beijing, people can view videos and use community features such as video responses, text comments and ratings to be a part of an occurrence that unites the world.

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"Our programming is all about what makes Beijing the most interesting, dynamic and, let's just say it, the sexiest city on earth," said Anna Sophie Loewenberg, the host of Sexy Beijing. "Now that the Summer Games have finally arrived at our doorstep, we're filming and sharing videos with the world through YouTube."

"On the heels of our successful China Week programming stunt, Travel Channel is pleased to partner with YouTube to provide consumers with compelling video content celebrating Chinese history, culture and cuisine," said Adam Sutherland, vice president of business development, Travel Channel. "YouTube visitors will be able to view exclusive clips from some of the network's most engaging Chinese programming, including popular series such as Samantha Brown's 'Passport to China,' 'Anthony Bourdain: No Reservations,' and 'Bizarre Foods with Andrew Zimmern.'"

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

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