SOURCE: Intelliworks

Intelliworks: CRM for Higher Education

April 12, 2010 09:00 ET

The Division of Continuing Education at Colorado State University Selects Intelliworks

Continuing Education Division Adopts CRM to Increase Responsiveness and Improve Student Prospecting

BETHESDA, MD--(Marketwire - April 12, 2010) -  Intelliworks, Inc., a leading provider of relationship management solutions for higher education, today announced that the Division of Continuing Education at Colorado State University (CSU) has selected Intelliworks to help connect with prospective students in order to better address their higher education needs.

"In higher education institutions it's easy for prospects to drop down a black hole once they've inquired about admission. If they don't get the information they need right away, they often slip away," said Jenny Hannifin, student engagement coordinator at CSU's Division of Continuing Education. "We want to make sure we responded to the needs of each student to help them find and complete the program that best suits their goals."

Since many of Continuing Education's students are working professionals looking for specific programs, it's critical that the school be able to easily track prospects through the admissions funnel and identify returning students. 

Before they adopted Intelliworks, Continuing Education was primarily tracking inquiries for their thirty degree programs and two dozen certificate programs through spreadsheets and a rudimentary intake form on their website, making it difficult to have insight into their interactions with each individual. As the school is rapidly expanding their reach past Colorado residents -- currently about 40 percent of their enrollment comes from out of state -- they needed a way to quickly access information about each student in order to deliver relevant information.

"I was looking for a solution that was easy-to-use for a non-IT professional and would scale as we grow," said Hannifin. Like many organizations, Continuing Education has a limited number of resources, so they needed a CRM that could be quickly implemented and was user-friendly.

"As students become more and more sophisticated in their search process, universities are needing to adjust by ensuring their responses are timely and tailored to the individual," said Intelliworks CEO, Todd Gibby. "Intelliworks will allow Continuing Education to collect data in one central repository and use it to gain a better understanding of their prospects."

About Intelliworks, Inc.
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment software and services. Leading institutions around the globe leverage Intelliworks' relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit,

About The Division of Continuing Education at Colorado State University
The Division of Continuing Education at Colorado State University (CSU) is an outreach unit for the University's Fort Collins campus, with the goal of supporting and advancing its land grant mission. Working with Colorado State's colleges and departments, Continuing Education creates programs that provide CSU quality and value -- the same degrees, the same world-class instruction, and the same academic excellence -- through online and distance learning and off-campus classroom instruction.

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