SOURCE: Dixie Lee Industries

January 09, 2008 08:15 ET

Dixie Lee Dubai to Open in 20 Days

DALLAS, TX--(Marketwire - January 9, 2008) - Dixie Lee has announced its Master Franchisee in Dubai will be opening the first of five or more restaurants in Dubai during the third week of January. The first Dixie Lee location is in Deira, Dubai on Dubai Sharjah Road.

Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company of the 40 year old "Dixie Lee" brand name, with more than 80 franchised restaurants open, announced today that it is continuing its international expansion with the opening of its first Dubai Dixie Lee Chicken & Seafood next week.

The new restaurant is part of an aggressive expansion in Dubai and the Middle East. Dave Silvester, Executive Vice President, stated, "We took our time in training to make sure that our food and service were consistent to customers' expectations. We have an international 'cast of characters,' or employees I should say. Our GM (general manager) Mr. Rizalino Cabauatan is from The Philippines, and his staff is from several countries within Southeast Asia. So we have an international staff serving international customers."

"The photos show the completion of our training courses for our employees, the store orientation and our outside façade, just before we open in three weeks," Mr. Silvester added. "Stop by for some great chicken and first class service." Mr. Silvester and his Canadian training team will be in Dubai mid-January to assist with the Grand Opening.

The Dixie Lee Dubai Master Franchisee Mr. Ahmad Nosratabadi is already negotiating for the second location, and looking for more in Dubai and the Middle East.

About Dixie Lee

The Dixie Lee brand name started with the opening of the first Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville, Ontario, Canada. Building on an old Louisiana chicken recipe, the Dixie Lee name has grown to include subsidiary and affiliated companies accounting for more than 80 branded restaurants open and more than 20 in development. Dixie Lee restaurant concepts include full service, fast casual and take-out. Dixie Lee International Industries, Inc., (PINKSHEETS: DLII), is currently developing its newest franchised concept, the classic "Dixie Lee Diner" a 60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940s and 1950s family diners featuring breakfast, lunch and dinner. Dixie Lee International Industries, Inc. is expanding through both corporate-owned and franchised restaurant development throughout North America and abroad. www.dixieleechicken.com

Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.

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