Afexa Life Sciences Inc.

Afexa Life Sciences Inc.

March 09, 2010 09:00 ET

Don Cherry, B.C Premier Campbell, the Founding President of the International Paralympic Committee to Join in "COLD-FX's Salute to the 2010 Paralympic Games" on Eve of Opening Ceremonies

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 9, 2010) -

Attention: Sports Editors

Don Cherry, B.C. Premier Gordon Campbell, civic and business leaders and the founding president of the International Paralympic Committee will this Wednesday join in "COLD-FX's Salute to the 2010 Paralympic Games" – a special recognition event to celebrate the achievements of the Paralympic Movement.

"On behalf of all British Columbians, congratulations to these elite athletes for being part of a Paralympic Movement that will inspire people around the world to overcome challenges and reach for their dreams," Premier Campbell said. "We should also always remember to give a big thanks to the volunteers, coaches, family, friends and all the staff who support these incredible athletes."

More than 400 people including Paralympic medallists, 50 young hockey players and 100 coaches and physical education teachers from Vancouver area schools will join leaders from business, education, finance, law, medicine, journalism and the military in the "COLD-FX Salute to the 2010 Paralympic Games" at noon this Wednesday in Vancouver. The Paralympic Torch will officially arrive in Vancouver at about the same time. 

Whistler, B.C. Mayor Ken Melamed – who's slated to carry the Paralympic Torch in his community on Tuesday - will join other local mayors at a reception/luncheon in the ballroom of the Vancouver Fairmont Waterfront Hotel. 

The event is designed to raise the profile of the Paralympics while also honouring the contributions, sacrifices and achievements of Canada's Paralympic athletes and to cheer them on at the Games which officially open on Friday. 

Guest speakers at the "COLD-FX Salute to the 2010 Paralympic Games" will include the premier, the world's top Paralympic sledge hockey goalie Paul Rosen, Hockey Night in Canada's Don Cherry and Dr. Robert Steadward who is the founding president of the International Paralympic Committee. 

COLD-FX discoverer Dr. Jacqueline Shan, says, "Our Company has had a long relationship with the Olympics and more recently with the Paralympics. Afexa Life Sciences and COLD-FX were privileged to have become a sponsor of Olympic speed skater Clara Hughes in 2003. Earlier this year COLD-FX was chosen as the Official Cold and Flu Remedy of the 2010 Olympic and Paralympic Winter Games. We also gave Canada's top athletes a two-year supply of COLD-FX to protect them and their coaches and trainers in both their training and competitions. In addition to Clara, COLD-FX is also sponsoring five other Olympic and Paralympic athletes – Joannie Rochette, Ashleigh McIvor, Chandra Crawford, Steve Omischl and Paul Rosen."

Afexa Life Sciences Inc., founded in 1992, strives to deliver the most trusted health brand on the planet through pioneering evidence-based natural medicines that empower people to achieve their health potential. The Company's patented ChemBioPrint® discovery and standardization technology enables the development of effective and safe medicines from complex natural sources, while ensuring reliable health benefits and batch-to-batch consistency. COLD-FX®, a ChemBioPrint product, is the Company's flagship product and Canada's leading over-the-counter (OTC) cold and flu remedy. It is officially indicated in Canada to help reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system. COLD-FX products have product licenses (NPN) and are supported by scientific evidence, including randomized, double-blind, placebo-controlled clinical trials.

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