SOURCE: Dorman Products, Inc.

Dorman Products, Inc.

November 20, 2009 10:25 ET

Dorman Products, Inc. Announces the Launch of Its All New Virtual Tradeshow

COLMAR, PA--(Marketwire - November 20, 2009) - Dorman Products, Inc. (NASDAQ: DORM) announced the launch of its all new Virtual Tradeshow on the heels of the 2009 AAPEX (Automotive Aftermarket Products Expo) Show held in Las Vegas earlier this month. To experience the Virtual Tradeshow, visit: www.DormanVirtualTradeshow6.com.

Dorman launched an industry first with the 2008 Virtual Tradeshow. In 2009, the all new Virtual Tradeshow has been completely revamped and provides visitors with the ability to navigate through new categories, product line expansions, time saving kits and innovative new revenue opportunities. This Interactive Tradeshow Experience allows Dorman to deliver its AAPEX booth straight to visitors' computers via an easy-to-use, web-based tool 24 hours a day, 7 days a week.

Jeff Darby, Group Vice President of Automotive Sales, said, "We are excited about the new revenue being generated in the Aftermarket through our new product lines and line extensions. At the most recent AAPEX show, Dorman showcased dozens of new products that have been introduced since the 2008 AAPEX show. Today, we are pleased to show you these new opportunities through our Virtual Tradeshow."

About Dorman Products

Dorman Products, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman products are marketed under the Dorman®, OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, Symmetry® and Scan-Tech® brand names.

Forward looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's 2008 Annual Report on Form 10-K under "Item 1A - Risk Factors."