SOURCE: Smart Tan

Smart Tan

December 23, 2009 10:17 ET

Double-Digit Tan Tax Unfairly Targets Women and Small Businesses

According to Smart Tan, Oppressive Tax Will Cause Job Losses and Business Closures

JACKSON, MI--(Marketwire - December 23, 2009) - The proposed 10 percent federal tax on indoor tanning services, added to the latest U.S. Senate health care reform bill in a back-room deal over the weekend, will fall 40-50 percent short of delivering the revenue its proponents promised, according to the International Smart Tan Network (Smart Tan). The tax unfairly targets female consumers, who make up more than two-thirds of tanning clients, and would be detrimental to the thousands of women who own the majority of America's indoor tanning salons.

The "Tan Tax" was added to the Senate bill late Saturday evening after heavy lobbying of Senate Democrats by the American Academy of Dermatology Association (AADA), the American Medical Association and California-based Allergan Corp., the manufacturer of Botox. The trio succeeded in shifting a 5 percent tax on elective cosmetic surgery procedures, which offer no known health benefits, onto the tanning industry.

"This back-room deal was brokered by the dermatology industry with senators without any due diligence nor any input from tanning retailers," said International Smart Tan Network Vice President Joseph Levy. "The deal traded an affordable tax on purely elective cosmetic surgery for wealthy Americans and wealthy doctors for an onerous tax that will hurt middle-class women, will force women-owned businesses to close and will cost the country thousands of jobs."

The 5 percent cosmetic surgery "Botax" would have raised $5 billion over 10 years to help fund health care reform. Smart Tan believes the 10 percent "Tan Tax" would generate less than $170 million in its first year -- 40-50 percent less than dermatology lobbyists estimated and 70 percent less than the "Botax" would have generated over 10 years.

The AADA took credit for getting Congress to swap the "Botax" for the "Tan Tax" in a Wall Street Journal article on Tuesday. Ironically, dermatologists who competitively use indoor tanning equipment to treat psoriasis, eczema and acne in their offices -- a procedure called "phototherapy" -- will be exempt from the proposed "Tan Tax."

According to Smart Tan:

--  Women own 67 percent of indoor tanning businesses and are the most
    frequent tanning clients.
    
--  The 10 percent "Tan Tax" could lead to more than 1,000 tanning business
    closures resulting in more than 9,000 lost jobs in 2010.
    
--  The 10 percent tax on the nation's professional tanning facilities would
    generate less than $170 million in its first year and even less in
    subsequent years due to business closures -- an estimated 40-50 percent
    less than what bill sponsors projected to collect in taxes over 10 years.
    
--  Dermatologists use the same tanning equipment in their offices to treat
    purely cosmetic skin conditions such as psoriasis, acne and eczema -- a
    procedure called "phototherapy" that costs up to $100 a visit -- billed to
    health insurance companies.
    
--  An estimated 1.5 million indoor tanning clients use tanning facilities to
    informally treat the same skin conditions while developing cosmetic tans
    for a few dollars per visit. According to Smart Tan Up to 70 percent of
    these clients are referred to tanning facilities by doctors.
    

"Dermatology lobbying for the 'Tan Tax' is like Coke being allowed to lobby the government to tax Pepsi while insisting that Coke be allowed to sell the same product and not be taxed for it. It's unbelievable," said Levy.

According to the American Society for Aesthetic Plastic Surgery there are more than 10 million cosmetic procedures performed annually in the United States. Botox injections are the single fastest growing procedure in dermatology and would offer an expanding tax base for revenue.

Smart Tan is urging salon owners and their customers to petition their congressional representatives to remove this egregious tax before the final health care bill becomes law.

Click on this link to send a note to your Congressperson now: http://www.theita.com/Home/HealthCareReformBill.htm

About The International Smart Tan Network

The International Smart Tan Network (Smart Tan) was founded in 1985 to provide information and support to indoor tanning businesses in North America. In 1996, Smart Tan became a membership organization serving the indoor tanning retailers and now has more than 3,000 members representing over 6,000 professional tanning businesses. Smart Tan provides educational information and training to salon owners and employees to help encourage professionalism in all aspects of operation. Smart Tan's technical and service-based training helps member businesses service the needs of the 21st century indoor tanning community. For more about Smart Tan, visit www.smarttan.com.

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