SOURCE: DoublePositive Marketing Group, Inc.

November 19, 2007 14:17 ET

DoublePositive Closes on $4 Million in Venture Funding

Hamilton Investment Partners, Southern Capitol Ventures and Existing DoublePositive Investors Participate in Round

BALTIMORE, MD--(Marketwire - November 19, 2007) - DoublePositive Marketing Group, Inc. (www.doublepositive.com), the industry leader in LIVE Hot Transfer Leads for sales organizations, announced today that it has closed an additional $4 million in venture funding. The financing will help fuel DoublePositive's growth by increasing sales and marketing efforts and expand the business into new vertical markets and offerings.

Several new investors, as well as all of DoublePositive's previous investors, participated in the round. New institutional investors participating in the round include Hamilton Investment Partners, Southern Capitol Ventures and Slate Venture Group.

Frank Bonsal, co-founder of New Enterprise Associates (NEA) and former General Partner at Alex Brown, and Dave Willey, former Chief Financial Officer of Capital One, also participated in the round as individual investors.

"We are very excited to be a part of the impressive growth story at DoublePositive. We believe DoublePositive will continue to be the leader in the live lead generation space, and we see tremendous opportunities for DoublePositive to diversify into new Internet lead-buying markets," said Marc A. Cole, Partner at Hamilton Investment Partners. "We think DoublePositive is positioned very well to build on the great success they've had and capitalize on the tremendous opportunities that exist in industries such as Education, Insurance, and Consumer Debt/Credit."

All of DoublePositive's previous investors also participated in the fundraise including The Grosvenor Funds, WWC Capital Group, John Ferber (co-founder of Advertising.com) and Stein Kretsinger (former CEO of TheLoanPage.com).

"We've witnessed DoublePositive's growth first hand over the last year. Grosvenor Funds and the Board both know that this new investment is well-deserved given the success this company and this management team have shown to date," said Oak Strawbridge, a Grosvenor Funds Principal and DoublePositive Director.

"This fundraising will help solidify our position as the leading LIVE lead generation company by allowing us to focus on diversification into new markets," said Sean Fenlon, DoublePositive's co-founder and Chief Executive Officer. "We're absolutely thrilled about what our new investors will bring to the table with their experience and knowledge in building strong companies with dominant position."

A leader in the live leads space, DoublePositive continues to provide a cost-effective and time-saving marketing solution for companies seeking the highest ROI from their marketing and advertising dollars.

About DoublePositive Marketing Group, Inc.

DoublePositive was founded in 2004 on the belief that the traditional method of buying "leads" as a marketing solution had become costly and inefficient. DoublePositive's LIVE Hot Transfers out-perform other lead generation solutions because every DoublePositive lead passing through a DOUBLEconfirm™ process, which delivers LIVE, interested consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, debt settlement leads, education leads, insurance leads, automotive leads and real estate leads. DoublePositive is headquartered in Baltimore, Maryland's high tech waterfront office complex, Tide Point. For more information, please visit www.doublepositive.com.

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